ITC Advisory Board

Name: Tiffaney Everson
How long have you been at Image Studios 360?
4 years
Business Name:
Statement Studio
Why Tiffaney loves Image Studios 360:
Modern design, open concept, being surrounded by experienced driven stylists willing to take a risk on their own. Having the freedom to run my own business without the headache and risk of owning a salon. Make my own prices, hours and retail my own product. Image Studios has provided me with all the tools and resources to get up and running, from obtaining my business license to putting me in touch with a distributor for products and tools.
Education:
Sherman Kendall academy
cosmotology/barbering
Experience: 2000-2005 years with an Aveda salon; 1 year assisting and 4 years as a Stylist.
2005-2011 years at a Bumble and Bumble salon; 2 years working as a stylist and another 4 more as an owner.
2011-present at Image Studios
Extensive training in cutting and coloring with Aveda 2000-2005
4 visits to The House of Bumble in New York for cutting, coloring and business 2005-2009
Worked as a network educator for Bumble and Bumble 2007-2009
Featured in Bride and Groom 2012
Full day hands on training in cutting and up styling with Sam Villa 2014
Client named “best ombr√©” by Cosmoploitan magazine in 2014
2 day coloring course an Nine Zero One salon 2015
Industry Expertise:
Razor cuts and color. I specialize in hair painting. Blondes!!
Current trends Tiffaney is loving:
Subtle highlights or “baby lights”
Think of a young girls hair after spending her summer outside with her hair in a top knot, when she takes it out and the natural highlighting around her face. Gorgeous!
Barbering
Pastels
Why is education important in the beauty industry?
I believe the second you don’t think you need continuing education you should just retire. Trends are changing so frequently you have to be on the ball or a younger, more motivated stylist will swoop in and take your clients 😉Clients want what they see on social media, tv and magazines. If your not educated on how to do that you’ll miss opportunitys.
Cell Phone (801) 755-2392
How long have you been at Image Studios 360?
Since August 2011
What Location are you at + your studio #:
Salt Lake – Studio 123
Business Name:
Matthew Landis Beauty
Please list out all of the services you offer:
Cut, Color, Hair Repair
LOVE – please share the love! Why did you choose Image Studios 360? What do you love about being at Image Studios 360? Creativity. Freedom. Success. You can’t put a price on freedom. I love having a beautiful place to work that meets my every needs as a stylist and gives me the freedom to fly.
EDUCATION – please tell us about where you went to cosmetology school, and what license you currently hold: I apprenticed at David Anthony Sargent in Salt Lake City and interned at Aveda West Broadway in New York and Van Michael Salons in Atlanta and Miami Beach. I am a licensed cosmetologist and instructor in the State of Utah
EXPERIENCE – please list your professional experience going back as far as possible, including jobs held, education received, continuing education attended, etc. I began my career as an apprentice in 1995 at David Anthony Sargeant Salon in Salt Lake City. I later interned at Aveda West Broadway in New York City and than Van Michael Salons in Atlanta and Miami Beach. I was Salon Director for Sanctuary Day Spas from 2002 – 2005. I founded Landis Aveda Salons in 2005. I was an Aveda acolyte for 16 years and was one of their elite educators, a Purefessional, and served as Director of the Aveda Institute Provo in 2010 – 2011. I joined Image Studios Salt Lake City in 2011. I am currently an educator for L’Oreal Professionnel. I am also the official hairdresser for ABC4 Utah and a regular guest on Good Things Utah.
EXPERTISE – tell us what area(s) you specialize in and why you can be considered an expert in your field. Don’t be bashful, brag about yourself! I specialize in color and classic cutting behind the chair, but my passion is education. I love hairdressers and I love seeing them succeed. I teach technical artistry as well as business skills and marketing for independent and self-employed hairdressers.
TRENDS – What trends in the beauty industry are you currently loving right now? I love the trend toward independence and studio ownership. You can’t put a price on freedom. With all the resources and education available nowadays to inspire creativity and build your business, there has never been a better time to become the master of your own destiny.
STATE OF THE INDUSTRY – will you tell us why you feel education is important in this industry, and why you’re passionate about education? I have had some great mentors in my life and I feel it’s important to give back. I have been lucky to serve as a mentor to so many young stylists who have gone on to great success. I believe in abundance and sharing. Education elevates the industry as a whole. It inspires and lights a spark. Without it, I believe hairdressers die on the vine.
Name: April Benincosa
How long have you been at Image Studios 360?
3.5 years
Business Name:
Bellacosa beauty
Why April loves Image Studios 360:
I love the design of the studios. I love the energy when you walk in . I love the successful people it attracts , I love the modern feel with all the glass !
Education:
I went to beauty school at SLCC! I have an cosmetology license as well as an instructors license
Experience:
I have been trained by Wella, Vidal Sassoon, Kuene, Kevin Murphy, Aquage and Martiin Parsons. I take at least one to two classes every year . I attend hair shows and buy videos. I have done hair for 12 years ! I have worked at salon Keiji , Apprenticed in NYC, and have managed and own Sandy location of image studios
Industry Expertise:
I have been published in Style me pretty , once we’d, Utah bride and groom, Utah valley bride and groom , sports illustrated ( the entire winter Olympic spread ) three magazines in France and the U.K. Martha Stewart mag and Country living . I am an expert in connecting with people ! My style is soft and romantic . I am an updo extraordinaire. I am very good at soft natural makeup. I have been on Park City Tv as a makeup trend guest and wedding trend guest . I am amazing at the classic bob and red heads are my favorite !
Current trends April is loving:
I am loving the softer dewy makeup look. The loose romantic braids . The knotted twisted up dos . I am loving super flowy wedding dresses like Leanne marshal . I am loving the long bob with some layers curled loosely .
Why is education important in the beauty industry?
If your not growing your dying. You get bored . Your clients get the same thing then they get bored . You are an artist . You need to always be innovative . Education is the most important part of your career . Invest in yourself and it will pay off
Name: Robert Moody
How long have you been at Image Studios 360?
3+ years
Business Name:
Robert moody hero studio
Why Robert loves Image Studios 360:
Love creating my own environment for my guest
Education:
Went To International Institute Of Hair Design 1992
Cosmetology / cosmetology instructor
Experience:

I’ve worked in all aspects of the industry

Advanced Education

Redken Exchange New York
Sassoon Academy Long Beach, Calif
Pivot Point Chicago
Steiner Education London

Why is education important in the beauty industry?
I thinks it’s important to continue growing .. Sharing our experiences with other professionals and mentoring each other

STUDIO 115
p: 801.842.2946

Doing hair has been a life-long passion. I LOVE, LOVE, LOVE it. My goal as a stylist is to make my clients feel better about themselves. I also like to spend time working with them and teaching them how to do and care for their individual hair types and style. I specialize in hair extensions.

Your Name Catie Hansen
How long have you been at Image Studios 360?
4.5 years
What Location are you at + your studio #:
Draper Studio 115
Business Name:
Urban Fringe
Please list out all of the services you offer:
hair cuts, specialty color, extensions, waxing styling and up styling
LOVE – please share the love! Why did you choose Image Studios 360? What do you love about being at Image Studios 360?
I chose Image Studios to be able to have an unlimited amount of creativity in the services and products I could offer to my clients. Image studios gives me the freedom to have that creativity among offering a high end environment for my clients to enjoy and relax.
EDUCATION – please tell us about where you went to cosmetology school, and what license you currently hold:
I attended the JATC program through SLCC during High School and was able to graduate at the top of my class with my AAS degree and my cosmetology degree. I participated in State Cosmo competitions and placed 2nd and third at state. I currently also hold my Instructors license. I graduated in 2001 and have held a current license since.
EXPERIENCE – please list your professional experience going back as far as possible, including jobs held, education received, continuing education attended, etc.
I started working in the industry before graduation as a salon receptionist, once graduated I immediately went to renting a booth and have been an independent contractor my entire career. I have always been very interested in education and participated in attending advanced education and shows. I also had many mentors whom I learned and shadowed along the way. I have participated in Hair wars in Las Vegas with a salon team and we came in third in 2007. I am also a certified Makeup artist with extensive training in Airbrush makeup and have provided services on many photographic shoots and collections. I have worked for multiple manufacturing companies and now currently work for a global color manufacturing company, Affinage Salon Professional as their Education Director for North and South America. I am responsible for all our education content and development among training all education team members and working hand in hand with distributors around North America. I also participate in platform creative work along side our global ambassadors for the company. I have been a Director for the company since 2013. I have since attended Sassoon academy ABC cutting course and had creative color and cutting training courses in the UK. I will also be attending Hob’s academy in London in April of this year for an extensive cutting program and participating in conducting color education courses in the UK market. I will also participate and work along side multiple award winning global hair artists in the creative development in our Anniversary show in London this October and I will soley be representing the USA.
EXPERTISE – tell us what area(s) you specialize in and why you can be considered an expert in your field. Don’t be bashful, brag about yourself!
I am very diversed in the industry and have a great foundation of knowledge in many aspects but have an advanced knowledge and experience in working with color and the technical side of a color company. I work in product testing and hand in hand in technical training with our global Education trainer and our chemist to aquire the best technical education and knowledge to be able to deliver to our markets and fellow stylists the best quality information and creative learning experience.
TRENDS – What trends in the beauty industry are you currently loving right now?
I am currently loving the trend of not following a specific trend! I love seeing the freedom of individuality in what hairdressers around the globe are creating and really making a stamp on their own work!
STATE OF THE INDUSTRY – will you tell us why you feel education is important in this industry, and why you’re passionate about education?
Education is what validates this industry and is essential to keep the industry strong and growing. Without education there is no growth. I believe everyone should have the ability to attend classes and they shouldn’t be so far out reach for the average stylist. There should be no boundaries on learning and the ability to be as creative as you desire no matter if your just starting in the industry or a seasoned stylist looking to re inspire yourself. Education is for everyone and should not be limited to anyone no one is too big or too small to grow in this industry!