7 Things You Can Do To Survive & Thrive This Holiday Season

By: Matthew Landis, Industry Expert

Too often as business owners, we allow the holidays to become our worst nightmare – overbooking ourselves and trying to do too much for too many people. This holiday season, here are 7 things you can do to survive and thrive: 

1. Set boundaries. Remember that these are YOUR holidays too. Don’t let someone else’s poor planning or desperation dictate your schedule. No squeezing people in. Don’t let your need to please sway you. This includes those people you love, who don’t understand how your schedule works or that you cannot make more time. 

2. Avoid big changes or projects. Unless you are charging a premium for it, and the time was set aside beforehand, save things like makeovers for a new year, new you campaign. 

3. Avoid the January/February blues. Rebook your clients into the new year when things often slow down. 

4. Upsell. Clients are in a generous mood. They want to treat themselves to the best you have to offer, whether it’s a treatment they’ve been wanting to try, a retail package you recommend, or services and products they want to gift someone else. 

5. Have gift certificates on hand. Clients and their family members in-the-know are looking for gift ideas. And what better way than a visit to your studio? (The IMAGE Pro Print Store has you covered for sleek, professional looking gift certificates!)

6. Give back. Take a day to volunteer for a cause that speaks to your heart, collect food or gifts for those less fortunate, or ask your clients if they would like to add a little extra to their ticket for your favorite non-profit. 

7. Take care of you first. Give yourself a break. Eat lunch. Leave the building. You’re not producing the same quality of work if you’re burned out – and don’t forget to breathe!

Be sure to take care of yourself this holiday season.

Daily Inspiration: IMAGE Studios® Thornton

IMAGE Studios® Thornton was featured in an article published by VoyageDenver.

(Originally published on VoyageDenver)

IMAGE Studios® Salon Suites is open in Thornton, CO! IMAGE Owner, Stacy Read shares the story of IMAGE and how the journey of being a serial entrepreneur has helped others start their own business in the Rocky Mountain state!

IMAGE Studios® Salon Suites is a collective of small business owners – ranging from hair and esthetics to med spas, tattoo, makeup, nail salons, and other health and beauty services. These individual business owners make their hours, have their clientele, and work their services in their own spaces. They have 24/7 access, many free amenities (including laundry, coffee bar, and wifi), and support in developing their brand.

“We are proud of our space at IMAGE Studios, and truly want to see every single business owner succeed. Stacy has been a serial entrepreneur her entire life and loves helping others. We create a luxurious atmosphere and support system for our amazing Pros, and we get to see them thrive in their business.”

– Stacy Read, IMAGE Owner

IMAGE Studios® supports them, offers many training options (both skills-based and business development), and creates a luxurious environment for the Pro and its clients. We believe in supporting small business owners and working towards helping them develop their brand at IMAGE!

Follow @imagestudiosthorntonco on Instagram!

Read the full article here!

How Gratitude Can Alleviate Stress & Anxiety

By: Matthew Landis, Industry Expert

Thanksgiving is my favorite holiday because it’s one of the few that are about just bringing people together over a shared meal to simply express our gratitude for the many people and things that shape our lives. 

As we head into what for most of us is our busiest season, it can be easy to let stress and anxiety consume us, but science tells us that by practicing simple exercises in gratitude we can alleviate some of the stress. 

Psychology Today recently reported that gratitude can lower our levels of the stress-related hormone, cortisol, by around 23 percent. Gratitude has also shown a remarkable ability to reduce stress among caregivers, which includes professionals like us, trying to please and take care of people all day long. It can even significantly reduce anxiety about starting something new, like going into business for yourself. Brain scans have also shown that gratitude can change the brain and rewire it for happiness and success. 

Keeping a gratitude journal is one way that helps me start every day on a good path, before I check emails, text messages, social media, or the news. I use an app called the 5-Minute Journal. It’s simple to use and it’s on my phone, the one thing that is with me for most of my day. I have struggled with anxiety most of my life, and it used to begin when I would wake up. My anxiety was so bad, I never used an alarm, because I would wake up in a panic about everything I had to get done that day, but having this journal to talk about the events of the day before going to sleep helps me release things, and having it when I wake up helps me see the world in a more positive light, rather than so much of the doom and gloom we are bombarded with today.

As a professional, I am grateful all of my friends that I have worked with over the years, for all of my clients who pay me to do creative things and share a conversation, for the beautiful spaces I’ve been able to work in, for all of the opportunities and doors that have opened because of it, for the energy it gives me (and sometimes takes), for the many invaluable lessons I have learned, acquired skills, knowledge, and life lessons in general. 

What are you grateful for?

Matthew Landis

7 Reasons Why Being Your Own Boss Is The Best

By: Matthew Landis, Industry Expert

1. Freedom

Many of us thrive when given the power to control our own destiny. Almost everyone has that ability, and yet many are too afraid to exercise it. Our IMAGE Pros are creative visionaries, and having your own business enables you to turn those dreams into reality for yourself and the people in your life.

2. Flexibility

You have the ability to structure your business in a way that enables you to have a richer, fuller life outside the studio as well. 

3. Choice

Being your own boss enables you to make your own schedule, choose to work alone in your studio or with someone you trust and enjoy, set your own prices, and build the clientele you want. 

4. Money

Being your own boss means more responsibility, but it can also mean more money. More money = more freedom!

5. Passion & Fun

You set the tone and the environment for your studio. You chose your specialization because it was something you were excited about, and you wanted to have fun doing it!

6. Relationships

Barbra Streisand put it best: People who need people are the luckiest people in the world. Life is about relationships and connections, and it’s a gift we get to experience on a regular basis, and get paid for it!

7. Pride

Designing your studio, building your business, showing off your work, and seeing the smiles you make—what feels better than that? 

Matthew Landis is IMAGE Studios® superstar Industry Expert. As an independent professional himself, he continues to use his knowledge to empower others to know their worth in the beauty, health, & wellness environment.

Follow him on Instagram @TheLandis

IMAGE Studios® Lafayette: Where Creatives Play

IMAGE Studios® Lafayette was featured in an amazing article published by City Lifestyle Denver, CO.

(Originally published in Broomfield Lifestyle)

Read about IMAGE Studios® Lafayette to learn about the talented IMAGE Pros® at this gorgeous location, and the owner that created this incredible space, Stacy Read. In this article, Stacy emphasizes the importance of creating an environment of supportive and collaborative professionals.

“Not only does this create a “one-stop shop” for many of our clients,” Stacy says, “but it also allows the IMAGE Pros to work with one another, share clients, and creates a space that thrives outside the realm of only one business offering.  We are proud of how this group supports one another.”

– Stacy Read, IMAGE Owner

Read the full article here!

Meet Adrienne: IMAGE Studios® Alpharetta Owner

Adrienne Sienkowski and her husband Phil are bringing IMAGE Studios® to Georgia! In this article by ShoutOut Atlanta, Adrienne had the opportunity to share her experience as a business owner, and how she continues on the entrepreneurial path her family took. Read about what attracted her and Phil to IMAGE and what brought her to where she is now in this exciting feature!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others.

When asked if she would like to give a shoutout to anyone, Adrienne said, “My family. I’m so fortunate to be able to stand on the foundations they’ve laid. The IMAGE Studios® family. This is a fantastic group of owners that are supportive, passionate about their business and the businesses who have place their trust in IMAGE Studios®. The IMAGE Studios® Professionals. This is an amazing, talented, diverse group of beauty professionals that have fire, insight, and drive that inspires me every day.”

Read the full article here!

8 Social Media Strategies & Tips That Helped Me As a Creative

By: Matthew Landis, Industry Expert

Some professionals love posting on social media and have figured out how to win at it, while others struggle to make it part of their routine. Here are some tips that helped me make it easier, less stressful, and ultimately more successful. 

1. Start with a clear goal. 

What are your overall goals? For most, the goal is simply to increase business. Your social media presence should highlight and enhance the amazing services you provide. Two-thirds of new clients come from referrals, so keep reminding your existing clients why you’re fabulous and why they should send new business your way. 

2. Plan ahead using our 45-Day Marketing Planner. 

Take a few hours and plan out the kind of content pillars you want to share, then build a calendar around them. (Don’t forget to “Make a Copy” and save it to your personal Google Drive.)

3. Bundle filming into one session.

Plan a few hours once or twice a month to do all of your photos and filming at once. Have a few outfit changes on hand to get several weeks worth of content done in just an hour or two. 

4. Keep a lighted tripod handy and film while you work. 

I love my Viozon extendable selfie stand because it has several lighting settings, and it folds itself into a little white brick when I’m not using it, so it’s great for small spaces with limited storage. You can attach your phone and film while you work, then edit later. 

5. Share your message across multiple platforms

Most professionals use Instagram exclusively, but don’t forget to meet your ideal client where they like to engage online. Remember to keep your Google listing updated, since that’s where most people are going to search for you to make an appointment or find your location. Ask for clients for reviews that you can share across multiple platforms. 

6. Check your analytics regularly. 

This will help you know how people are engaging with you, so you can adjust future content accordingly. 

7. Have fun with it!

If it ain’t fun, it will show in what you’re posting, and authenticity is paramount. Don’t worry if it’s not perfect. The only way to get better at something is repetition, so keep posting! 

Bonus: It’s ok to take a break too. 

An active social media presence is a great way to build your reputation and your business, but it’s not the only way. If it feels overwhelming to you or you find that it’s affecting your mental health, take a break, or walk away from it. As an IMAGE Pro, you are a success already, and you’ve come a long way to get where you are. Trust your instincts, and enjoy it. 

As an industry expert and independent professional himself, Matthew teaches success to IMAGE Pros® by sharing his best practices from years of experience.
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