The world of beauty and wellness is experiencing a massive shift. The male grooming industry is projected to be worth a staggering $115 billion by 2028, a significant jump from $80 billion in 2022. Along with this financial growth, we are seeing an inspiring trend: a record number of men are building successful, long-term careers in the beauty industry.
One of these leaders is Conlin Harwood, a talented men’s grooming professional at IMAGE Studios Foothill in Salt Lake City, Utah. Throughout his career, Conlin has witnessed how the industry is evolving for both the professional and the client.
The days of beauty careers being viewed through a narrow lens are over. Conlin notes that the traditional stigma is quickly fading, making it more common and celebrated for men to pursue their passion for grooming and aesthetics. This shift is also reshaping the client experience. As more male professionals enter the field, male clients often feel more at ease exploring a wider variety of services beyond a standard trim.
Today’s clientele is looking for more than just a quick haircut: they are seeking a complete experience. Conlin has observed that men are increasingly interested in specialized services such as:
Having a professional who understands the specific nuances of male grooming makes a world of difference. This growing trust allows more men to prioritize self-care and personal maintenance without hesitation.
For men looking to enter the beauty industry, Conlin emphasizes the importance of specialization. Whether your passion lies in classic barbering, advanced skincare, or creative styling, building a niche is the secret to cultivating a loyal client base. By focusing on what you love, you can create a unique brand that stands out in a competitive market.
It has never been a better time for barbers and grooming experts to take the leap into entrepreneurship. With the IMAGE Studios salon suite concept, professionals have access to private, fully equipped spaces that allow for total control. You can manage your own schedule, choose your own services, and build your brand without the high overhead costs of a traditional shop.
We are so proud of professionals like Conlin who are leading the way and showing the world what is possible in the modern grooming industry.
Are you ready to take your grooming or beauty career to the next level? Join a community of empowered professionals and see how a luxury suite can transform your business. Whether you are an established barber or a rising star in the wellness industry, we have the perfect space for you to shine.
Click here to find a location near you and book your private tour today!
