In 2009, Jason Olsen saw potential to disrupt the traditional salon industry with a new and innovative business model that would change the way established salon professionals owned and operated their businesses. He wanted to create incredibly beautiful spaces for beauty professionals that felt like something you would find in New York or Miami. He also felt strongly about the need for business support and coaching for budding entrepreneurs looking to open their own salon. His passion for design and entrepreneurship were brought together and IMAGE Studios® was born. After many late-night meetings, phone calls, road trips across the country (and sketches on who knows how many napkins) with his brother Shaun Olsen, the first IMAGE Studios® opened its doors in Draper, Utah. Since then, the company has expanded into a national brand serving thousands of ambitious beauty professionals.
IMAGE Studios® is an exclusive salon suite that provides modern, high-end salon studios at affordable rates to salon professionals. Our core values of creativity, freedom and success are the driving forces that empower us collectively and embody all that we do as professionals in this industry. We strive to improve the communities we live in with the creation, support and growth of independent franchisees across the country.
These are the fundamental core values of the IMAGE brand. They represent our passion and what we do. They’re the pillars of our brand and company culture. And they’re one of the many reasons salon professionals choose to open their business at IMAGE Studios®.
I just wanted to thank you personally for dinner. I have been doing nails for 15 years and been at 3 salons and one other studio salon and I’ve never felt more comfortable and been this happy. You guys truly care about our best interests and follow through with all the things you say you will. Right down to the little things you do for holidays and this dinner. It all makes me feel so proud to be at IMAGE. Thanks again!
Once I actually walked around the building, I knew that this was the perfect place to relaunch my career. Since moving into my suite my clientele has doubled and everyone can not stop talking about how chic the place is. I could not be any happier with my decision to push myself and grow my business!
I chose to come to IMAGE Studios® as I was tired of feeling like “I was stuck in a rut” physically, mentally, emotionally and ESPECIALLY financially in every salon job. I just felt like I could never be my “true self,” work to my full potential, and express my full creativity within the salon industry at every salon job I took on!
I love IMAGE Studios® so much is because it’s not just a business for the owners. They truly care if you succeed or not. It’s family away from home!