Jason Olsen

CEO and Founder

Jason started his first business at the age of 16, launching a specialty automotive parts and accessories website under the name www.street-looks.com. As the company grew he began selling products all over the world, eventually importing and private labeling his own line of automotive lighting under the name “VisualFX”. He sold the company seven years later in 2004 and made the move from his hometown in Atlanta, GA to Salt Lake City, Utah. In 2009, he and his brother Shaun put their heads together to create an upscale salon suite business model, and in June 2010 IMAGE Studios┬« was born. Today they oversee the growth and expansion of the brand across the country with plans to open 300 locations nationwide by 2023 – eventually, they’ll take the company into international markets that are ready for the IMAGE business model. 

Jason was a finalist for the 2017 Ernst & Young’s “Entrepreneur of The Year” award and a graduate from the Goldman Sachs 10,000 Small Business Program. He also serves as a board member for Skin Works School of Esthetics, Equality Utah, and an advisory board member for the Westminster College Social Impact Business Incubator.

In his spare time, Jason is a private pilot, drone enthusiast, slow Dvorak typer, and avid skier.

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