Jason Olsen

CEO and Founder

Jason Olsen is the Founder & CEO of IMAGE StudiosĀ®. Jason started his first business at the age of 16, launching a specialty automotive parts and accessories website under the name www.street-looks.com. As the company grew he began selling products all over the world, eventually importing and private labeling his own line of automotive lighting under the name “VisualFX”. He sold the company seven years later in 2004, and made the move from his hometown in Atlanta, Georgia to Salt Lake City, Utah to attend Brigham Young University. He then got involved in the automotive retail business and built and scaled an independent dealership to multiple locations and 90M in revenue.

During the recession in 2009, Jason discovered the strength and resiliency that the beauty industry holds, and ventured into the salon suite sector. He launched a modern and luxurious salon suite business model, and in June 2010 IMAGE StudiosĀ® was born. In 2016, he launched the franchise arm of the business and today there are IMAGE StudiosĀ® salons open all across the United States. Eventually, he will take the company into international markets that are ready for the IMAGE business model.

Jason was a finalist for the 2017 Ernst & Young’s, “Entrepreneur of The Year” Award and a graduate from the Goldman Sachs 10,000 Small Business Program. He also serves as a board member for Skin Works School of Esthetics, board chair of Equality Utah, and is an advisory board member for the Westminster College Social Impact Business Incubator. IMAGE StudiosĀ® has been recognized for its outstanding growth as an INC 5000 company, as well as the Mountain West Fastest 100 growing companies and the Utah 50 Fastest growing companies. IMAGE StudiosĀ® has also been recognized as INC Magazine’s “Best Workplaces” in 2022. In his spare time, Jason is a private pilot, drone enthusiast, trail runner, and avid skier.

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