Matthew Landis

Industry Expert

Matthew Landis, in cooperation with our corporate team, franchise owners, and beauty, health, and wellness professionals, is the lead creator and facilitator of IMAGE Pro® educational programs.

“As someone who’s worn almost every hat in this industry, I know firsthand the triumphs and challenges of turning what you love into a thriving business. At IMAGE, we strive to empower our professionals to build a stronger business foundation so that they can make more money and have more time for the other parts of their lives that bring them joy and fulfillment.”

Matthew began his career in 1995 in Salt Lake City and expanded his career experiences to New York City, Atlanta, and Miami Beach in the early 2000s. Matthew returned to Salt Lake City and managed Sanctuary Day Spa, before going on to build several salons, including Landis Lifestyle Salon in 2005, and later Matthew Landis Atelier in 2018. Matthew has been an educator for industry leaders Aveda, Davines, and L’Oréal Professionnel. He also served as the first Director of Aveda Institute Provo. For eighteen years, Matthew was a regular guest as the official beauty expert for the top-rated lifestyle show, Good Things Utah, on the local ABC affiliate.

Matthew was a pioneer with the IMAGE Studios® brand, assisting in brand development, education, and even running his own business from IMAGE Studios® for several years. In addition to his partnership with IMAGE Studios®, Matthew is a business coach working with solo-entrepreneurs to meet the challenges that come with running a business and being the business.

Matthew lives in Palm Springs, California with his husband, Steven, and their two dogs, Bruno and Ruth. He holds a bachelor’s degree from the University of Utah. In his spare time he loves learning new things (he’d stay in school forever if he could), traveling, writing, and spending time with friends.

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