How to Build Clientele and Create Brand Identity

Don’t you just love being your own boss in an IMAGE Studios salon? Or are you still deciding whether to embrace your creativity, free yourself from the rental-chair treadmill and find success with our support?

Either way, your top priority as an independent beauty professional is to build a customer base that’s loyal and reliable. Then, through word of mouth, that clientele will help you build a reputation of being skilled and talented — which will grow your clientele and help create your brand identity.

If all that sounds a bit opaque and complicated, don’t worry. We were new to all this once, too, and our mission is to give back to the world by supporting entrepreneurs like yourself as you navigate the business world.

Read on for our tried-and-true tips on how to build clientele as a hairstylist, esthetician, nail tech, makeup artist or other beauty industry pro.

We’ll also get into why brand reputation is important and the brand reputation strategy that can help yours stand out for all the right reasons.

Why Is a Brand Reputation Important?

We’ve seen it a thousand times: One dissatisfied customer with an ax to grind and an internet connection can make that promising stream of client appointments dry up in a matter of hours. We’ve also watched incredibly talented stylists and technicians languish in unsatisfying jobs way longer than they needed to because they didn’t know how to build brand reputation online.

The bottom line is that, as a beauty professional, you are your brand — and your brand reputation is the force that will keep your business growing and expanding. In essence, building a strong clientele and creating your unique brand identity are the twin goals of any brand reputation strategy.

Ways to Build a Customer Base You Can Rely On

Stay Active on Social Media

Whether you’re an old-school type on Facebook and Insta, you’re obsessed with TikTok or you love the 280-character-limit challenge of Tweeting, you need to have at least one active social media account that’s separate from your personal account. And by active, we mean posting regularly — every day if possible — with pics and stories that illustrate your brand identity. If you’re new to these platforms, reach out to your colleagues for social media strategies that can help creatives make the most of your time and effort. Your social media presence could ultimately make or break your professional success.

Respond to Messages Quickly

Want to know the best advice we ever got for how to build a reputation as a professional that clients can count on? Respond quickly to messages. If you don’t reply to a potential client within an hour or two, they’re going to find someone else who is more responsive. As an IMAGE Studios salon owner, you’ll be set up with GlossGenius, the appointment booking and payment app that impressed us more than any other. It’ll help you stay on top of your growing clientele with easy rebooking and secure payment processing. Plus, its professional look adds to your high-end brand visibility.

Make it Personal

No one wants a disembodied corporation styling their hair, shaping their brows or applying their makeup. The only way to create brand identity is to show the world who you are and what you can do. Take before and after pics of every client, then post them on social with humble and heartfelt wonder at how gorgeous your clients look. Tell your story — where you learned to do nails, when you started calling yourself an artist, why creating beauty in this world is your passion — on your social platforms, on the IMAGES Studios 360 website we’ll set you up with and in the beautifully designed marketing materials we give you to hit the ground running in your IMAGES salon. When you connect with people on a personal level, they remember more than your brand visibility — they remember how you made them feel.

Connect with Your Community

You can find IMAGE Studios salons all over the country, from Portland, OR to Royal Palm Beach, FL to Webster, TX to Cleveland, OH. Whether you’re setting up shop in your hometown with a clientele already in place or you’ve relocated and need to build a customer base from scratch, your strongest brand reputation strategy is to find ways to connect to the individuals in your local community. That can mean volunteering to give free haircuts to people in need, joining a weekly parents’ group or offering to mentor new industry candidates at a local beauty college. You’ll build brand reputation as a professional who cares about others, values collaboration and gives back while making contact with lots of potential clients.

Build Relationships

When we talk about how to build clientele, we’re actually talking about how to build relationships. Most beauty procedures involve a level of physical intimacy that can foster a sense of emotional closeness. Use this perceived connection wisely, and you can build a customer base that would never dream of seeing any other beauty professional.

Start by keeping accurate and up-to-date style notes on each of your clients with detailed info about their preferred colors and services. Then include details they’ve shared about their lives. When you greet a returning client with gentle inquiries about the job they mentioned they were applying for or the elderly relative they were concerned about at their last appointment, you’re creating a deep bond of recognition and empathy that will keep them coming back. Other relationship-building actions include scheduling the next appointment before the client leaves and recommending products that can help keep their look fresh between visits.

Practice Gratitude

Even as we struggle to build a reputation and maintain a client base, we all have abundance in our lives. Tapping into gratitude can alleviate stress and anxiety — while also helping create brand identity. Ever notice how much more attractive influencers and famous people are when they give props to the artists who helped pave the way for their success? Be sure to thank your customers for choosing you as their beauty professional, for keeping or rescheduling appointments, for coming back again and again. And offer particular thanks to any customer who refers a new client to you. Their recommendation is priceless in terms of brand reputation strategy, so reward them in kind.

How to Develop Your Brand Reputation Strategy

Want more insider tips and tricks for how to build clientele as an esthetician, hair stylist, makeup artist or nail tech? As an IMAGE salon owner, you gain free access to the IMAGE Pro Success educational program for entrepreneurs. This series of live Zoom workshops offers deep insight into a wide range of topics, like social media marketing, money management and how to create brand identity. You’ll also be working day-to-day alongside other talented beauty pros who can help you stay on top of the trends and learn about the latest product developments. Above all, stay open to the continuous process of growing and learning. It’s your best brand reputation strategy.

Take Control of Your Brand Visibility at Image Studios

Now, are you ready to unleash your creativity, embrace your freedom and take control of your success as an IMAGE Studios salon owner? Check out the luxurious, high-end vibe of our suites in a virtual tour and see what other entrepreneurs have to say about building their brand reputation with our support. Then get started building your brand and clientele — in your very own glamorous IMAGE salon.

Why IMAGE Studios is the Perfect Salon Suite for Successful Lash Artists

If you’re a lash artist looking to start your own business, you may be considering a number of different options on what salon suite you should rent from. If you’re a successful lash artist you’ll want to find a salon suite that reflects your level of experience and expertise, which is why IMAGE Studios is the number one choice for lash artists across the country. Here are a few reasons why IMAGE Studios is the perfect fit for your lash business:

  1. Cost savings: Renting a salon suite can be more affordable than renting your own retail space in a strip mall or retail center, as you only have to pay for your own space rather than being responsible for a larger rent payment. This can be especially appealing for new businesses or those just starting out.
  2. Flexibility: A salon suite offers greater flexibility with shorter lease terms than traditional leases. IMAGE Studios also allows you the flexibility of sharing a studio with another professional. 
  3. Freedom to build your own brand: As a salon suite owner, you have complete control over your schedule, pricing, and services offered. You can choose your own clients and build your own clientele, rather than being assigned clients by a salon owner. This allows you to create a unique brand and identity for your business. 
  4. The ability to grow your business: When you open your own lash business at a salon suite such as IMAGE Studios, you are locating your business in a high traffic salon suite. IMAGE Studios has the greatest diversity of professionals (surprise, we’re not just hair stylists like other salon suites!) including estheticians, nail artists, makeup artists, massage therapists, eyebrow threaders, permanent makeup artists, and more. When you locate your business at IMAGE Studios you can take advantage of networking with numerous other beauty pros that can potentially refer some of their clients to your business, and vice versa. 
  5. Access to amenities: Many salon suites come equipped with basic amenities like chairs and mirrors, which can save you the time and cost of setting up your own workspace. Some salon suites may also offer additional amenities like a reception area or a private bathroom, which can be convenient for both you and your clients.

Overall, a salon suite can be a great option for a lash artist looking to start their own business. It offers cost savings, flexibility, and the freedom to build your own brand, as well as access to amenities that can make your business more efficient and convenient.

How Much Does It Cost To Rent A Salon Suite?

Are you a hairstylist, barber, esthetician, nail artist, lash artist, eyebrow threader, massage therapist, or other beauty professional looking for the perfect salon suite to rent to start your own business? Well, you’re in luck because IMAGE Studios is the premier salon suite brand in the country with locations in 24 states (and growing). We’ve outlined some information below that will help you make the best decision for your business.

The cost of renting a salon suite can vary quite a bit depending on where you live. If you’re looking to rent a salon suite in a big city like New York City, LA, Miami, Atlanta, Dallas, Houston, or Philadelphia, you might be looking at rates ranging anywhere from $325 to $800 per week or more depending on the size and location of your salon suite. If you’re looking to rent a salon suite in cities such as Denver, St Louis, Raleigh, Salt Lake City, Atlanta, Ft Lauderdale, Pittsburgh, Newark, Columbus, Cincinnati, or Las Vegas, rates might vary anywhere from $275 to $550 or more per week. If you’re in smaller markets such as Reno or Boise you can expect to pay anywhere from $225 to $450 or more per week for a salon studio.

So, what else can affect the cost of a salon suite?

Location is a big factor. If you’re in a prime spot with lots of foot traffic or in a popular shopping center, you can expect to pay a bit more for rent. Similarly, if you’re in a city with a high cost of living, the rental rates might be higher.

Size also matters when it comes to salon suite rentals. A larger suite will be more expensive than a smaller one, but it can be a more cost-effective option to rent a larger suite if you plan on sharing the space with other professionals. 

And don’t forget about amenities! At IMAGE Studios you get the most amenities for your money compared to Sola, My Salon Suite, Phenix Salon Suites, or Salons by JC. IMAGE Studios salon suites are the most luxurious salon suites in the country, which is why we’re the number one choice for beauty professionals. Our all-inclusive rent rates can vary anywhere from $250 to $800 per week or more depending on size and location, and includes important benefits such as a spacious lobby, high-end design and finishes, luxury seating and lighting, even upscale restrooms. Take a peek inside your salon suite and you’ll see that we’ve spared no expense to bring you the very best furniture and equipment like a luxury shampoo station, custom high quality millwork, built in color bar, built in hand sinks, and beautiful sliding glass doors. Click here to take a virtual tour of our salon suites to see for yourself the IMAGE difference. 

Most importantly, when you’re embarking on opening your own salon, it’s important to go with the best salon suite if you want to level up in your career and charge higher prices, set your own hours, and enjoy the freedom of being your own boss. There’s no time like now to take the leap to become an entrepreneur. This is why more beauty professionals choose IMAGE Studios, the number one salon suite brand. Click here to find a location near you or to search for a beauty professional.

IMAGE Salon Suite Benefits: Be Your Own Boss

IMAGE Salon Suite Benefits: Be Your Own Boss

Success is a core value at IMAGE Studios®. We’re proud of the way our founder, Jason Olsen, built this business after making the decision to become his own boss. His success largely grew out of nurturing the entrepreneurial spirit in others.

Today, thousands of beauty professionals across the country who needed help starting a business know the deep pleasure of being their own boss thanks to Olsen and IMAGE Studios.

Need more reasons for why being your own boss is the best? Read on for the lowdown on how you can own a salon in no time without fearing the common pitfalls of many startup businesses by taking advantage of the training and support from IMAGE Studios.

Benefits Of Owning Your Own Salon Studio Space

Let’s get into the salon suite benefits you can expect when you join thousands of successful beauty professionals who got a running start with IMAGE Studios. We offer each salon studio for rent as a separate, private unit that comes equipped with:

  • A shampoo bowl, styling chair, mirror, cabinetry, specialty lighting
  • 24/7 access to the building
  • Free Wi-Fi
  • Large modern restrooms maintained by a housekeeping service
  • Ample waiting room with sleek, modern design

If this is your first time being a business owner, benefits of being in one of our suites may seem routine. But finding and outfitting a raw space with all the necessary and specialized equipment you need can be expensive, which makes it difficult for many talented pros to own a salon by themselves.

That’s why an IMAGE salon suite is a great choice for starting a business. How to be your own boss 101 starts right here!

Your benefits for taking the boss plunge with an IMAGE salon suite include:

Work When You Want To

Design your schedule around your clientele and your life, not someone else’s agenda. Got clients on the weekends but prefer your weekdays free? No problem. Like to fit all your work hours into three or four days a week? Go for it. Never want to have to clock in before noon again? Your dream can be a reality when you own a salon with IMAGE Studios.

Set Your Own Prices

When you rent a chair in someone else’s salon, you’re often bound to adhere to their fee schedule — which means you might not be getting the rates your skills and experience warrant. One of the IMAGE Salon Suite benefits most beauty professionals prize the most is the freedom to set their own prices. Your rates are between you and your clients, so we keep our nose out of it.

Unleash Your Creativity

Your IMAGE salon is the clean slate on which you can build your brand while creating your ideal workspace. From wild wallpaper to lush greenery to bespoke artwork to moody lighting, your creativity and originality are welcome and encouraged in your personal salon studio. In fact, we reward the artistry of our professionals with our annual Studio Design Awards for regional and national standouts.

Build Your Clientele

You likely have a loyal clientele that would follow you to nearly any location. But if you’re leaving a busy group salon to strike out on your own, you need to grow that client list. One of your business owner benefits with IMAGE studies is access to tech that makes booking appointments and taking payments a breeze. Clients appreciate easy digital payment options and seamless appointment apps. Not only do you get our advice and recommendations for technical solutions, you’ll be part of a community of colleagues working together in a supportive, luxuriously appointed environment — where potential clients abound.

Keep Your Profits

Handing over a portion of your earnings to the salon owner every month stings; doesn’t it? When you own a salon with IMAGE Studios, you keep every dime you make. Are IMAGE salon suites profitable? Yes — but don’t just take our word for it! Check out what other professionals have to say about their success in IMAGE salon studios across the country.

Starting a Business: How to Make the Dream a Reality

It may seem daunting to take the reins as your own boss. But remember that you’ve got help starting a business right here. From finding a salon studio for rent in your area to honing your business skills and building your brand, we’re with you every step of the way to being your own boss!

Find a Salon Space

Start by taking our virtual salon tour to get an idea of the high-end vibe your IMAGE salon studio will have. If you tried to find a turnkey place like this on your own, you’d be quickly deterred by real estate and remodeling prices. IMAGE Studios locations are spread across the country, so there’s sure to be one in your neck of the woods. And if you’re looking for the chance to relocate and own a salon, now’s a great time to explore new places!

Create a Business Plan

It can be tough to figure out the business end of how to open a salon. No matter how artistic, talented and skilled you are with hair, makeup, brows or nails, the learning curve for being your own boss is steep. Our story of success was only possible because we have always been committed to helping other entrepreneurs realize their full potential. Your business owner benefits with IMAGE Studios include industry training and educational opportunities that will help grow your acumen on topics like client retention, email marketing strategies and expenditure tracking.

Build Relationships & Your Brand

As part of the IMAGE salon studios community, you’ll have opportunities to meet other professionals and share insight on everything from social media strategies to the latest beauty trends to managing holiday stress. You’ll also get a slew of ready-to-use marketing materials, including personalized business cards, appointment reminders, loyalty cards and more. These beautifully designed and professional-looking items help you hit the ground running as your own boss.

Grow Your Business Skills

Probably the most valuable IMAGE Studios benefits are our marketing and business courses. Our highest goal is to inspire and motivate our salon owners to achieve their fullest potential — and that means giving you the educational tools to grow your own business skills. Build your brand, hone your social media prowess, develop managerial competency and more in our live Zoom workshops tailored to beauty professionals and made available without additional fee as part of the IMAGE business owner benefits package.

Business Programs with IMAGE Studios

The IMAGE Studios Business Program delivers all our starting-a-business how-to skills to the comfort of your laptop. Even if you have no idea how to open a salon, these courses can help you become your own boss and realize your dream of salon ownership. Ready to dive into the exciting world of entrepreneurship and open your own salon? IMAGE Studios has your back.

7 Things You Can Do To Survive & Thrive This Holiday Season

By: Matthew Landis, Industry Expert

Too often as business owners, we allow the holidays to become our worst nightmare – overbooking ourselves and trying to do too much for too many people. This holiday season, here are 7 things you can do to survive and thrive: 

1. Set boundaries. Remember that these are YOUR holidays too. Don’t let someone else’s poor planning or desperation dictate your schedule. No squeezing people in. Don’t let your need to please sway you. This includes those people you love, who don’t understand how your schedule works or that you cannot make more time. 

2. Avoid big changes or projects. Unless you are charging a premium for it, and the time was set aside beforehand, save things like makeovers for a new year, new you campaign. 

3. Avoid the January/February blues. Rebook your clients into the new year when things often slow down. 

4. Upsell. Clients are in a generous mood. They want to treat themselves to the best you have to offer, whether it’s a treatment they’ve been wanting to try, a retail package you recommend, or services and products they want to gift someone else. 

5. Have gift certificates on hand. Clients and their family members in-the-know are looking for gift ideas. And what better way than a visit to your studio? (The IMAGE Pro Print Store has you covered for sleek, professional looking gift certificates!)

6. Give back. Take a day to volunteer for a cause that speaks to your heart, collect food or gifts for those less fortunate, or ask your clients if they would like to add a little extra to their ticket for your favorite non-profit. 

7. Take care of you first. Give yourself a break. Eat lunch. Leave the building. You’re not producing the same quality of work if you’re burned out – and don’t forget to breathe!

Be sure to take care of yourself this holiday season.

Daily Inspiration: IMAGE Studios® Thornton

IMAGE Studios® Thornton was featured in an article published by VoyageDenver.

(Originally published on VoyageDenver)

IMAGE Studios® Salon Suites is open in Thornton, CO! IMAGE Owner, Stacy Read shares the story of IMAGE and how the journey of being a serial entrepreneur has helped others start their own business in the Rocky Mountain state!

IMAGE Studios® Salon Suites is a collective of small business owners – ranging from hair and esthetics to med spas, tattoo, makeup, nail salons, and other health and beauty services. These individual business owners make their hours, have their clientele, and work their services in their own spaces. They have 24/7 access, many free amenities (including laundry, coffee bar, and wifi), and support in developing their brand.

“We are proud of our space at IMAGE Studios, and truly want to see every single business owner succeed. Stacy has been a serial entrepreneur her entire life and loves helping others. We create a luxurious atmosphere and support system for our amazing Pros, and we get to see them thrive in their business.”

– Stacy Read, IMAGE Owner

IMAGE Studios® supports them, offers many training options (both skills-based and business development), and creates a luxurious environment for the Pro and its clients. We believe in supporting small business owners and working towards helping them develop their brand at IMAGE!

Follow @imagestudiosthorntonco on Instagram!

Read the full article here!

IMAGE Studios Salon Suites continues rapid expansion in Denver

Calling all health, beauty, and wellness entrepreneurs! IMAGE Studios opened their newest salon suite location in Thornton. IMAGE Studios Owner, Stacy Read couldn’t be more excited to bring this great opportunity to Denver. She raves, “As IMAGE Studios continues to expand around the Denver Metro area, we are thrilled to see our amazing IMAGE Pros grow their current business as well as support those just starting on their new business journey.”

IMAGE has opened 4 locations in the metro area with another 5 planned for next year. They are providing lash artists, MUA’s, injectors, hair artists, estheticians and more with the opportunity to break out of the traditional mold and raise their game in a space that is next-level gorgeous, all while receiving business classes, support and apps that are second to none. Realizing the flexibility and freedom that IMAGE offers, professionals around the nation continue to advocate for the brand and benefit from founding their business at IMAGE Studios Salon Suites.

How Gratitude Can Alleviate Stress & Anxiety

By: Matthew Landis, Industry Expert

Thanksgiving is my favorite holiday because it’s one of the few that are about just bringing people together over a shared meal to simply express our gratitude for the many people and things that shape our lives. 

As we head into what for most of us is our busiest season, it can be easy to let stress and anxiety consume us, but science tells us that by practicing simple exercises in gratitude we can alleviate some of the stress. 

Psychology Today recently reported that gratitude can lower our levels of the stress-related hormone, cortisol, by around 23 percent. Gratitude has also shown a remarkable ability to reduce stress among caregivers, which includes professionals like us, trying to please and take care of people all day long. It can even significantly reduce anxiety about starting something new, like going into business for yourself. Brain scans have also shown that gratitude can change the brain and rewire it for happiness and success. 

Keeping a gratitude journal is one way that helps me start every day on a good path, before I check emails, text messages, social media, or the news. I use an app called the 5-Minute Journal. It’s simple to use and it’s on my phone, the one thing that is with me for most of my day. I have struggled with anxiety most of my life, and it used to begin when I would wake up. My anxiety was so bad, I never used an alarm, because I would wake up in a panic about everything I had to get done that day, but having this journal to talk about the events of the day before going to sleep helps me release things, and having it when I wake up helps me see the world in a more positive light, rather than so much of the doom and gloom we are bombarded with today.

As a professional, I am grateful all of my friends that I have worked with over the years, for all of my clients who pay me to do creative things and share a conversation, for the beautiful spaces I’ve been able to work in, for all of the opportunities and doors that have opened because of it, for the energy it gives me (and sometimes takes), for the many invaluable lessons I have learned, acquired skills, knowledge, and life lessons in general. 

What are you grateful for?

Matthew Landis

7 Reasons Why Being Your Own Boss Is The Best

By: Matthew Landis, Industry Expert

1. Freedom

Many of us thrive when given the power to control our own destiny. Almost everyone has that ability, and yet many are too afraid to exercise it. Our IMAGE Pros are creative visionaries, and having your own business enables you to turn those dreams into reality for yourself and the people in your life.

2. Flexibility

You have the ability to structure your business in a way that enables you to have a richer, fuller life outside the studio as well. 

3. Choice

Being your own boss enables you to make your own schedule, choose to work alone in your studio or with someone you trust and enjoy, set your own prices, and build the clientele you want. 

4. Money

Being your own boss means more responsibility, but it can also mean more money. More money = more freedom!

5. Passion & Fun

You set the tone and the environment for your studio. You chose your specialization because it was something you were excited about, and you wanted to have fun doing it!

6. Relationships

Barbra Streisand put it best: People who need people are the luckiest people in the world. Life is about relationships and connections, and it’s a gift we get to experience on a regular basis, and get paid for it!

7. Pride

Designing your studio, building your business, showing off your work, and seeing the smiles you make—what feels better than that? 

Matthew Landis is IMAGE Studios® superstar Industry Expert. As an independent professional himself, he continues to use his knowledge to empower others to know their worth in the beauty, health, & wellness environment.

Follow him on Instagram @TheLandis

IMAGE Studios® Lafayette: Where Creatives Play

IMAGE Studios® Lafayette was featured in an amazing article published by City Lifestyle Denver, CO.

(Originally published in Broomfield Lifestyle)

Read about IMAGE Studios® Lafayette to learn about the talented IMAGE Pros® at this gorgeous location, and the owner that created this incredible space, Stacy Read. In this article, Stacy emphasizes the importance of creating an environment of supportive and collaborative professionals.

“Not only does this create a “one-stop shop” for many of our clients,” Stacy says, “but it also allows the IMAGE Pros to work with one another, share clients, and creates a space that thrives outside the realm of only one business offering.  We are proud of how this group supports one another.”

– Stacy Read, IMAGE Owner

Read the full article here!

Meet Adrienne: IMAGE Studios® Alpharetta Owner

Adrienne Sienkowski and her husband Phil are bringing IMAGE Studios® to Georgia! In this article by ShoutOut Atlanta, Adrienne had the opportunity to share her experience as a business owner, and how she continues on the entrepreneurial path her family took. Read about what attracted her and Phil to IMAGE and what brought her to where she is now in this exciting feature!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others.

When asked if she would like to give a shoutout to anyone, Adrienne said, “My family. I’m so fortunate to be able to stand on the foundations they’ve laid. The IMAGE Studios® family. This is a fantastic group of owners that are supportive, passionate about their business and the businesses who have place their trust in IMAGE Studios®. The IMAGE Studios® Professionals. This is an amazing, talented, diverse group of beauty professionals that have fire, insight, and drive that inspires me every day.”

Read the full article here!

8 Social Media Strategies & Tips That Helped Me As a Creative

By: Matthew Landis, Industry Expert

Some professionals love posting on social media and have figured out how to win at it, while others struggle to make it part of their routine. Here are some tips that helped me make it easier, less stressful, and ultimately more successful. 

1. Start with a clear goal. 

What are your overall goals? For most, the goal is simply to increase business. Your social media presence should highlight and enhance the amazing services you provide. Two-thirds of new clients come from referrals, so keep reminding your existing clients why you’re fabulous and why they should send new business your way. 

2. Plan ahead using our 45-Day Marketing Planner. 

Take a few hours and plan out the kind of content pillars you want to share, then build a calendar around them. (Don’t forget to “Make a Copy” and save it to your personal Google Drive.)

3. Bundle filming into one session.

Plan a few hours once or twice a month to do all of your photos and filming at once. Have a few outfit changes on hand to get several weeks worth of content done in just an hour or two. 

4. Keep a lighted tripod handy and film while you work. 

I love my Viozon extendable selfie stand because it has several lighting settings, and it folds itself into a little white brick when I’m not using it, so it’s great for small spaces with limited storage. You can attach your phone and film while you work, then edit later. 

5. Share your message across multiple platforms

Most professionals use Instagram exclusively, but don’t forget to meet your ideal client where they like to engage online. Remember to keep your Google listing updated, since that’s where most people are going to search for you to make an appointment or find your location. Ask for clients for reviews that you can share across multiple platforms. 

6. Check your analytics regularly. 

This will help you know how people are engaging with you, so you can adjust future content accordingly. 

7. Have fun with it!

If it ain’t fun, it will show in what you’re posting, and authenticity is paramount. Don’t worry if it’s not perfect. The only way to get better at something is repetition, so keep posting! 

Bonus: It’s ok to take a break too. 

An active social media presence is a great way to build your reputation and your business, but it’s not the only way. If it feels overwhelming to you or you find that it’s affecting your mental health, take a break, or walk away from it. As an IMAGE Pro, you are a success already, and you’ve come a long way to get where you are. Trust your instincts, and enjoy it. 

As an industry expert and independent professional himself, Matthew teaches success to IMAGE Pros® by sharing his best practices from years of experience.

IMAGE Studios salon suites blasts into Ohio with record opening! 

IMAGE Studios®, a leader in the salon and spa studio space, has opened its newest location and first in North Canton, OH by IMAGE Owners, Jon & Stephanie Miller. IMAGE is part of a burgeoning trend in the beauty, health, and wellness business, which leases turnkey salon suites to entreprenuers looking to open their own business, empowering business owners, and growth in the growing $63 billion beauty industry. 

Founder and CEO, Jason Olsen, commented, “It is incredible to have high caliber franchisees like Jon & Stephanie to introduce the IMAGE Studios® brand in Ohio. They will be joined by locations in Cleveland and Columbus this year, along with new stores in Pittsburgh and Lexington – IMAGE is booming across the region.”

“We are elated to open up at near capacity in our first location,” said IMAGE Owner, Stephanie Miller. “IMAGE Studios® is the best in coworking salon suites. We set the highest standard for design and support for our professionals, and I am so excited to be part of this journey! Our location will be a benchmark for cutting edge design.”
There are currently 30 open, and 145 IMAGE Studios® Salon Suites in development throughout the US and this number increases month over month. IMAGE Studios® is an exclusive salon suite that creates modern, high-end salon spaces at affordable rates for salon professionals – this makes it possible for professionals to become successful entrepreneurs. IMAGE Studios® provides a unique opportunity by bringing together like-minded professionals and the guidance of mentors invested in the success of their business owners.

Per My Sun Coast

Equality Utah Certifies IMAGE Studios® as a Business Equality Leader

IMAGE Studios® is now certified as a Business Equality Leader. The BEL Program via Equality Utah explores important workplace training in racial, gender, and LGBTQ+ experiences. This completion of certification is one of many reasons IMAGE Studios® was voted Inc.’s Annual Best Workplaces of 2022. This constant commitment of acceleration in progress and education is an amazing piece that places IMAGE Studios® at the top of the salon suites industry.

Equality Utah, is the state of Utah’s largest LGBTQ civil rights organization. Equality Utah leads efforts for LGBTQ civil rights at the state and local levels by: sponsoring LGBTQ legislation and opposing negative bills; lobbying elected officials; building coalitions; and empowering individuals and organizations alike to engage in the legislative process.

IMAGE Studios® Ranked on Inc. Magazine’s Annual List of Best Workplaces for 2022

Salt Lake City, Utah, May 10, 2022 ll IMAGE Studios® has been named in Inc.’s Annual Best Workplaces list. The list results from a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company culture, whether operating in a physical or virtual facility. 

IMAGE Studios® recently opened its new corporate experience center and HQ in Salt Lake City, bringing together its highly passionate and talented corporate leaders. The brand is shaping the future of entrepreneurs in the beauty, health, and wellness industries! Team members’ insights, support, and innovation empower the nationwide group of franchisees and the local small business owners at each of the locations.

After collecting data from thousands of submissions, Inc. announced the highest-ranking companies. Each company that was nominated took part in an employee survey, conducted by Quantum Workplace, which included topics such as management effectiveness, perks, fostering employee growth, and overall company culture. The organization’s benefits were also audited to determine overall score and ranking.

Founder and CEO, Jason Olsen celebrated, “This is an impressive recognition and speaks to the caliber of our team and company culture. At IMAGE, we firmly believe in the power of creating “space” – space for connection, space for support, space for beauty, and above all, space to be yourself. Our people are paramount to our success and our collective vision, internal connections, and corporate environment nurture and evolve the culture at IMAGE. ”

COO, Taylor Lamont commented, “The focus at IMAGE is on our people, diversity, culture, ideas, and the investment in our employees. Every layer of our company is entrenched in support, education, and empowerment, from our professionals to owners, to employees. IMAGE is best-in-class in training and professional development so our employees can thrive in success and fulfillment in their careers. I am so proud of our people and what we’ve created together.”

IMAGE Studios® is an exclusive franchise that provides modern, high-end salon studios at affordable rates to salon professionals. IMAGE has locations across 17 states with 148 more in development nationwide. In addition, IMAGE Studios® has its own smartphone app, IMAGE Pro by GlossGenius, an all-in-one business suite tool helping salon owners run their businesses more efficiently. High-end and modern designed studios, smart apps, and a visionary leader make IMAGE Studios® a trendsetter in the salon suite industry.

Per Source Yahoo Finance

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IMAGE Studios® is a registered trademark of IS360™, LLC. Each IMAGE Studios® franchise location is independently owned and operated.
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