Category: Marketing
Matthew Landis interview with Utah franchisee April Benincosa
Meet Mathew Landis – salon owner, entrepreneur, coach, interview by April Benincosa, Utah franchisee for Image Studios 360. April has four locations under her management in Utah, serving over 130 salon professionals. Image Studios 360 provides modern, luxurious salon studios at affordable rates. We believe in our core values of CREATIVITY FREEDOM & SUCCESS and our goal is to elevate the beauty industry to new heights with our education, support, and platform that enables people to easily open their own salon without the risk or investment it takes to open a traditional salon. We’re a beauty incubator that helps people reach new heights through salon ownership. Find out more at www.imagestudios360.com.ccess.
Blood Sweat & Shears
Image Studios 360 empowers people like you to take the leap into salon ownership – realize your dreams by joining the IMAGE team today!
Create the Space you have always wanted!
Image Studios 360 was designed for industry professionals like you, making it possible to have your own salon and be your own boss. Our concept is simple: we provide an incredible space and atmosphere – you bring your passion, talent, and clientele. Together we create an intoxicating formula for success.
In The Line Of Beauty
IMAGE Studios® empowers people like you to take the leap into salon ownership – realize your dreams by joining the IMAGE team today!
Enjoy the Success You Deserve
Let’s face it – we’ve all worked our asses off in this industry for many years, and now it’s time to enjoy the success you deserve by enjoying the freedom of owning your own salon. The traditional salon business model is a dying breed (and a difficult one to survive with), while the Image Studios 360 business model paves an affordable and safe way to open your own salon without all the risk. Isn’t it time?
Image Studios 360 – Day of Caring & Kindness April 26, 2016
Image Studios 360 Owner April Benincosa and Becky Pratt, Robert Moody, and Jessie Matchjace believe in community and paying it forward. It can be so easy to just donate money and be disconnected to the issues, but when you give of your time and talents, you can remember that real beauty is within.
Image Studios 360 is kicking off quarterly events to help their community with a cut-a-thon at the Road Home today, April 26 from 10am-3pm. You can stop by the Road Home and donate clothing, beauty products or feminine hygiene products.
Their next project is for an inner city school where they will go give little ones a hair cut and style for picture day. If you want to donate or come join, follow them on Facebook or Instagram for updates.
Raising Prices Calculator
The spreadsheet below is an active document that you can edit yourself. If you make a mistake or want to start over just refresh this webpage. NOTE: All cells shaded in red in columns B, C & D are cells that you input with your own information – everything else will automatically calculate for you.
To get started, input the name of your service in column B, as well as the current price that you charge in column c. Under “Avg # Services/Mo” in column D you will input the number of these services you do on average each month. The row below it is to input your anticipated additional # of services you will be doing in the future. If you do not see yourself increase the # of this service in the future just leave it the same as your current monthly # of services.
The differences that are displayed under “Monthly Revenue” & “Yearly Revenue” tell you what kind of additional money you would earn as a result of the price increase you put in. Play around with this handy spreadsheet to see what kind of money you could be making by increasing the price of some of your more popular services. You’ll be surprised at how small increases in just a few of your services will equate to thousands of dollars of additional income at the end of the year.
To download an Excel Spreadsheet with these formulas CLICK HERE.
Be sure to visit our other blog post titled “10 Steps to Raising Prices” that gives you helpful resources and best practices, as well as a sample letter for clients indicating your upcoming price increases.
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Take a virtual tour of Image Studios Salt Lake
If you haven’t had the chance to see the beautiful Image Studios Salt Lake, you can now take a virtual tour from the comfort of your own computer or smartphone. In these virtual tours you can see the setup of several single and double studios, as well as our entryway, client lounge and hallways.
What does Creativity + Freedom + Success mean to you?
See what our people are saying about Image Studios:
Holiday Marketing Ideas
Are you looking for some marketing ideas this holiday season? Take advantage of the busiest time of the year and generate more sales and revenue to help make up for the painfully slow months after the holidays are over.
Black Friday:
Use this day as a springboard to sell gift certificates at a discount or offer a discount to any current clients who book a future appointment in January/February. An incentive now will help motivate people to book that next appointment after the holidays which means you can be confident your schedule will stay booked solid, even after Christmas.
Cyber Monday:
This relatively new holiday has become more and more popular each year that drives people to find deals online. If you have a website or webpage (which everyone at Image Studios has already, contact us if you don’t know where to find it) you can post a deal online that offers clients a discount on product, a % off any gift certificate, BOGO offers, etc. You can have them call you to complete the purchase or you can use an easy-to-use online web form (100% free) called www.wufoo.com to create a form they fill out that will take them to a checkout page to purchase everything online. This takes about 10 minutes to do and all you need is a paypal account to accept payment. Don’t have a paypal account? It’s easy and takes 5 minutes to do, go here to sign up now.
CONTACT ME DIRECT if you want help setting up the Wufoo form and payment page. I would be more than happy to help you do this and you will find it an invaluable tool you can use for future offers down the road. Also, if you want to update your info on your webpage within the salon directory let us know immediately so we can update that for you in time for the holidays.
Christmas Gift Certificates:
This can be one of your most successful ways to sell gift certificates this holiday season. We have pre-printed blank gift certificates (Image Bucks) you can purchase here, or you can use your own. The purpose of this is to sell as many gift certificates during the holidays to your clients. Here is how it works:
- You mail four (4) gift certificates to your client (or hand to them in person), each in its own envelope.
- Three (3) of the gift certificates are blank except for the dollar value that you choose (typically $25 or $50 value), the fourth certificate is made out to your client for the samedollar value as the other three certificates.
- Enclosed with the gift certificates is a letter from you with something like this:
Dear (Client):
The holiday season is coming up quick and I want to help make your gift giving a little easier this year. Enclosed are three gift certificates for $25 each(or $50, whatever you choose). These are for you to give as gifts to friends and family and can be used for (product, service, etc) at my salon. To show my appreciation for you I am giving you the fourth gift certificate (the one you made out in their name) to you free of charge. To purchase these certificates call me at (XXX) XXX-XXXX and I can complete the purchase over the phone. All gift certificates must be pre-purchased for the offer to be valid. HAPPY HOLIDAYS!
You will need to keep track of who calls and pays for their certificates to ensure none get used that were not paid for (since you are sending them blank ones with no names on them). Also, it is important that you make purchasing these gift certificates as easy and seamless as possible. You can take a credit card over the phone using Square or you can create an online form for them to go to where they can complete their purchase online through Paypal. Again, please feel free to contact me if you would like help doing this, it only takes a few minutes and once I walk you through the first one you will be set to do them on your own after that.
The idea of the gift certificate offer is to facilitate the hassle of buying gifts for so many people by putting them right in front of your clients. To show your appreciation for them you offer them a gift certificate of the same value at no charge for them to use. If you do the math you are giving 25% off all four certificates, or three at full price and one for free, whatever way you choose to look at it. Keep in mind that the three gift certificates they purchase to give to friends and family most likely will be new clients who have never been to your salon before. The value of a lifetime client is worth thousands and thousands of dollars, so never underestimate the cost or discount it takes to acquire just one new client. It pays for itself ten-fold.
In addition, these gift certificates will be given at or around Christmas time which means these recipients will be wanting to use them come January or February, typically the slowest time of the year for salon owners. This will help keep your books full after the holiday season. Best of all the gift certificates are pre-paid up front, so you get the money at the time of sale and can set this aside for the new year.
I highly recommend you take advantage of the holiday season to help generate more income for your salon!
Happy Holidays,
Jason Olsen
