Salon Spotlight: Jackie May @ South Jordan Image Studios 360

Meet Jackie May! One of our newest talented stylists @ Image Studios South Jordan:

Name Jackie May
Profession Cosmetologist
Location South Jordan Studio # 123
Email jackierileymay@gmail.com
Phone Number (801) 859-9769
Facebook Page https://m.facebook.com/jack.riley.773?ref=bookmarks
Your Instagram @jackiemay.hairbyjack
Astrology Sign Libra
How long have you been in the industry? 8 years
The moment you knew this was what you meant to do When I was in 2nd grade, I told everyone I wanted to go to hair school at Harvard.
How long have you been at Image Studios 360? 1 month
Why did you choose Image Studios 360 Freedom to grow my own business within a studio.
Your beauty philosophy Hair is your best accessory.
My favorite thing about my job is Getting to know clients on a personal level when I am almost like their therapist.
If I could have one super power, it would be? Know what the future holds for me.
You just won front row seats to your “dream concert”. Who is singing to you? John Legend

Thanks Jackie and welcome to the Image Studios 360 family! Check out some of Jackie’s work:

 

Great Holiday Gift Ideas for Your Clients

As Christmas rolls around once again, you may find yourself eager to show your appreciation to your tried-and-true clients. Showing this appreciation by presenting them with gifts doesn’t have to eat up your December tips. To ensure that your gift-giving doesn’t leave you without holiday money to spend, select some affordable yet thoughtful presents for your clients.

1) As a stylist, giving your clients hair accessories is the perfect way to go if you know the types of hair accessories they typically use. For example, if one of your clients always shows up to her appointment with her hair in a ponytail, buy her several jewelry ponytail wraps that she can use to jazz up this simple look. Hairbands, hair scarves and clips are also useful gifts.

2) Delight your clients with some product samples that they can try out. Create a sample pack for each of your clients, filling the gift bags with travel-sized versions of products you offer in your salon, which you can likely obtain for free.

3) Give your clients musical gifts that they can put to use when styling their hair at home. Create mixed CDs, featuring tunes that you regularly play in your salon. Craft labels for the CDs with your name along with a listing of the tunes. Pair the CDs with notes telling your clients to pop the CDs in the next time they set about doing their hair to make the process potentially a bit less tedious.

4) Notes/Magnets with a Gratitude Quote. Find an appropriate quote and (more ideas here) to personalize post-it notes, notepads, or magnets.

5) You might also present a client with a useful gift that she can display on her desk or in her home. Buy her a photo frame in wood or metal. Replace the image that comes with a frame with a note in which you promise to always keep her looking “picture perfect” or “ready for her closeup.”

6) Give a client the gift of some free service by presenting her with a gift certificate. Create a certificate for an entirely free hair appointment, or offer her just a portion of your service for free, such as giving her a certificate for a free highlighting with the purchase of a cut. Because this certificate won’t cost you a thing until redemption, you won’t have to put out a lot of money upfront. An alternative to hair services is to give your clients gift certificates to a local gourmet coffee shop.

7) Foot Soak in a Bottle. Package Epsom salt and sea salt in a clear bottle. Add lemon or orange rind, mint, eucalyptus, lavender, or tea leaves with a favorite scent. Cork the bottle and add a note giving instructions to pour into water and relax.

8) Paraffin with Massage. Sometimes you just can’t afford to gift clients, no matter how good your intentions. If money is tight, offer to wrap clients’ hands in paraffin or moisturizing lotion, and give her a free hand massage with her service.

Whenever possible, be sure to brand your gifts with your contact information to keep your clients thinking of you throughout the holiday season. Giving even a simple gift will make your clients feel special and appreciated with warm holiday cheer from their favorite beauty professional.

Happy Holidays from all of us at Image Studios 360!

4 Ways to Increase Your Bottom Line This Holiday Season

It’s the most wonderful time of the year: a time when spending is up and customers are coming through your door in droves. It’s also a time when you want to increase your bottom line as you take care of as much of that holiday spending as possible. If you want to increase your bottom line this holiday season, these tips will help.

1. Up-sell your products. When a customer comes in looking for one product, let them know that you want them to get even more out of their shopping experience and offer others with it. Up-selling is a great way to increase your bottom line–but you have to do it right! This includes waiting to up-sell until a customer has decided for certain that they’re going to make a purchase, offering an item that’s relevant to the original purchase, and discounting the up-sell so that it’s financially worthwhile for your customer to make the purchase immediately instead of putting it off for later.

2. Give add-on services. It’s easy to offer a customer an additional service that goes along with their package. For example, a customer coming in to have their hair done for a holiday party might be interested in having their makeup done at the same time for a discounted price. If you’re doing a bikini wax, adding on a leg wax for a lower-than-usual price may appeal to your customer. These add-on prices may substantially increase your holiday revenue.

3. Offer gift cards. When you don’t necessarily offer a tangible product, but rather services, it can be hard to attract holiday customers. The solution? Offer gift cards so that you have a gift your customers can put under the tree. Order your gift cards here! 

4. Put together package deals. During the holidays, it’s all about the savings. If you want to attract customers, offer a package deal: a manicure and pedicure on the same gift certificate for a lower price, an all-inclusive beauty package for the holidays, or whatever else you think will appeal to your unique customer base.

Increasing your bottom line during the holidays can help improve your shop’s outlook for the coming year. By following these four simple tips, you can increase your bottom line this holiday season. You know what your customers want–now, all you have to do is give it to them!

Salon Spotlight: Melissa Burnett @ Image Studios Fort Union

Meet Melissa Burnett!

Nail Artist @ Image Studios 360 Fort Union

Studio # 105

 

How long have you been in the beauty industry? –Almost 9 years

Astrology Sign: –Gemini

What was the moment you knew this is what you were meant to do? –I have always been inspired by the beauty industry. I decided to become a nail tech to show people they can be beautiful and help them achieve that.

What made you choose Image Studios? –The salon is was working in for almost 2 years was closing suddenly. I believed in myself and loved the idea of being my own boss, and the fact that it is a solid business and will not be going anywhere. Its a great environment for my clients and myself.

What’s your beauty philosophy? –If people don’t like what you look like, then they don’t need to look at you! The only person you need to be pleasing is yourself! 

What’s your favorite thing about your job? –I can show my creativity on a daily basis, and I get to make a new friend with each client!

Thanks Melissa! We love having you at Image Studios 360!

 

Contact Melissa at Startstruck Beauty for your next appointment!
(801) 573-3148

mburnett_00@hotmail.com

 

Check out more of her work here:

https://www.facebook.com/Starstrucknailsbymelissa/

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How to Gear Up for the Busy Holiday Season: 4 Tips for Salon Professionals

The holiday season represents cherished family memories, thoughtful gifts, jolly festivities and of course, a more prosperous time businesses. Wondering what can help prepare and capitalize your salon business during the holidays? Here are 4 tips for salon professionals and how to gear up for the busy holiday season:

 

#1: Devise a Plan with your Assistants

Prepare your assistants or staff for the busiest shopping season of the year. Conduct weekly meetings, develop marketing strategies together, discuss products and help keep their spirits up during this overwhelming work time. Don’t forget to show them a real appreciation for all of their hard work. When your staff has a set goal, stays happy and feels in the loop, you increase your chances of heightened sales and success.

 

#2: Update your Mailing List Promotions

Make sure to update your clientele contact list and keep them updated on all of your time-limited holiday promotions, as well as other events. Inform them of important dates, times, special discounts, etc. Inform them of all the amazing deals that you are offering during the season. Also, don’t be afraid to actively promote on social media, blogs, and other local websites as well. The clients who accidentally miss your e-mails are less likely to also miss out on your other posts as long as its out there.

 

#3: Advertise Gift Certificates

Follow suit with other businesses and boost your own advertisement for holiday gift certificates. Let your clientele know that instead of buying cookies and wine as gifts, they can give the wonderful gift of an invigorating, pampered experience to someone special. Most people want gift cards and salons who sell more gift cards gain more clients. In fact, half of customers trying a salon for the first time are more likely to return back because they received a gift card and enjoyed their luxurious visit. Create a unique gift card offer and advertise it vigorously. Stock up on  gift certificates and order here.

 

#4: Host a Holiday Party

Invite your clientele to a holiday party where they can try out numerous products, participate in raffles, games and receive take home goodie bags with samples to try. Decorate your salon with festive, fun, holiday cheer and present tasty baked goods and snacks. Get to know your guests, their preferences, offer them gift ideas and find out what products they love and dislike. Make them feel that their invitation was personal and intended to cater to their needs. They’ll be more enthusiastic to return to your salon for their next appointment and recommend your salon to their friends too.

Why Giving Back To Your Community Is So Important

When you begin running your own salon suite, you will feel so fulfilled and so grateful it is only natural to want to share some of this feeling through giving back to your community. For those who are taking control of their lives and business and want to incorporate this amazing element into their business model, we’ll look at some examples of giving back – why and how.

John DiJulius, in his book Secret Service, “encourages salon owners and stylists to embrace giving back as a critical part of the way they do business.”

Note that making it a critical part of your business emphasizes that it’s a part of your whole brand and image, and actually built into your business, not just a one-time thing. In order to maximize your salon suite franchise opportunity you want to have it known that this is a core value to your salon and its employees.

This gives you external exposure for public relations and business generating purposes, but more importantly it attracts the type of people who value these types of efforts, and shows that you are one of these types of people as well.

Mark Bustos, a barber from New York, spends his day off each week giving free haircuts to the homeless on the streets of New York, approaching them and saying, “I’d like to do something nice for you today.” He uploaded pictures of some of his homeless clients on Instagram, but did not know it would go as viral as it did.

This is why we do quarterly events within the community, such as a cut-a-thon this last April to prepare kids for their picture day, and to generate donations for clothing and hygiene products.

At Image Studios 360 we believe “it can be so easy to just donate money and be disconnected to the issues, but when you give of your time and talents, you can remember that real beauty is within.”

In another example of how to get involved using your skills , “Matthew Landis and a group from Image Studios participated in Cuts for Kids at Midvale Elementary and Copper View Elementary,” working with underprivileged kids to give them free haircuts, and help raise awareness for school supplies they need, as well as inviting the community to join in and donate as well.

Once you jump in and get your salon suite involved in your community, you will see and feel how using your talents to help others in need will be worthwhile in and of itself, as well as being a benefit to your own business.

Make More $$$ Being Your Own Boss

In the aftermath of the recent recession, some people could never imagine not having a steady paycheck. Believe it or not, it’s actually riskier to have a source of income that you ultimately have no control over. No matter how hard you work, if there is a layoff, your job and your only source of income is instantly gone. That’s why it’s more lucrative and in some ways safer to go into business for yourself. Here are three reasons you make more money being your own boss.

1. Work Harder, Make More Money 

When you work for yourself, all of your hard work is seen directly and immediately in the profits you reap. When you work for a corporation, you see a very small percentage of the profits you created for them if any at all. When you work for yourself, a new deal may mean hundreds of thousands of dollars for your business. If you were to accomplish something of the same magnitude for a company, you may get a few thousand dollars at best. Working for yourself is a much more efficient way to make more money in a shorter amount of time.

2. Less Overhead When Working For Yourself

Working for a company can be expensive! You have to have a reliable car to commute for hours per day, you have to pay for gas, a corporate wardrobe and don’t forget all of those fancy lunches and lattes. If you think about it, even getting up in the morning and getting ready for work is time that you could have been spending making more money. When you’re your own boss, you call the shots on expenses vs income. You also determine your pricing. Click here for a starter guide to making more money and raising your prices.

3. Do it Better Your Own Way & Make More Money 

Have you ever worked for a company and become frustrated with their inefficient practices? Do you constantly come up with new ideas to improve business yet get shot down by the bureaucracy of your company? If so, entrepreneurship would be perfect for you! With your own business, you can do things your own way on your own time and as a result make more money. There’s no one holding you back from implementing your genius ideas.

There are several pros and cons to being your own boss but if one of your major goals is to make a ton of money, entrepreneurship is the best solution.

Does entrepreneurship sound like something you would be interested in? If so, check out our incredible franchising opportunities. And make sure to read other articles on entrepreneurship on our blog.

Image Studios 360: On the Cutting Edge of the Beauty Industry

Americans spend $75 billion on beauty services and products each year in the United States. That is a lot of haircuts, pedicures, botox treatments and eyebrow waxings.

The salon and hair care industry in the United States is growing rapidly at 14% per year, with a 31% job growth rate. There are currently 1.1 million Americans working in the beauty industry in some form, whether they are hairdressers, massage therapists, aestheticians, barbers or nail salon technicians. Most Americans want to look their best, and they are willing to pay for it. However, beauty industry businesses make up only 9% of the total franchise establishments nationwide. This offers a huge opportunity for industry growth over the next several years, and Image Studios 360 is poised to grow exponentially, as they expand their markets along with their brand and duplicate their high-end salon concept across the country.

The company only began franchising in 2015, and currently has six salon units in Utah. They opened the first salon in Salt Lake City, and are on track to open ten to fifteen more units over the next year. Image Studios 360 has created a dynamic salon experience, and interested franchise investors are starting to take notice.

“Our salons are sleek and sexy, as well as modern and classy,” states Ariana Spiers, Director of Franchise Development for the company.

The concept is to build out high-end, and high-energy, locations that attract a variety of salon professionals who don’t want to take on the cost of owning their own brick and mortar salons. Instead, they want to lease a space, among other professionals offering beauty services to a higher class of customer. This allows beauty professionals to own their own businesses with lower overhead expenses, and also allows them to work in a beautiful space that attracts a clientele willing to pay more for their beauty treatments.

Franchise owners of an Image Studios 360 Salon are in the unique position of owning their own business without the need for employees or product inventory to warehouse. Other than a property manager, franchise owners will be trained thoroughly on how to attract and market the salon spaces to local beauty professionals, and how to manage tenants, utilizing corporate branded marketing materials, and a proven business model.

Spiers states, “We provide the space, and the franchise owners provide the talent.” As for the outstanding branding program provided to salon owners and tenants of Image Studios 360, Spiers goes on to say, “Even if the salon tenants have their own branding or logo, they still love to co-brand with us.”

Onboard training for a new Image Studios 360 franchise owner begins with instilling the company’s culture and values. Owners are given extensive training on the Image Studios 360 business model and brand during their Discovery Days at the corporate office in Salt Lake City, Utah. For three to five days, franchisees are walked through the entire process, from the day they sign their franchise agreement, to site selection and build out of the salon, through marketing and tenant acquisition, and finally to the grand opening of their salon.

Interested franchisees are given three options with regard to the size of the business that they want to acquire. A small salon will house 16 to 19 salon suites. An average sized salon will encompass about 5,000 square feet of salon space, with 26 to 30 individual salon businesses, and a large salon will hold 36 to 40 salon businesses in a 9,000 square foot space. This allows for flexibility with regard to the market size, as well as the available spaces for lease in a desirable location.
“We are not just in the business to sell the franchise. We are in the business to create successful franchises,” states Spiers.

The concept of Image Studios 360 is a simple one, “We provide an incredible space and atmosphere through our franchise system; our people bring the passion, talent and clientele to their space.” The company was founded by two brothers, Jason and Shaun Olsen, and with their amazing team of talented professionals, Image Studios 360 is definitely a franchise organization to watch, as they become the leader in the luxury beauty salon industry.

About Image Studios 360
Image Studios 360 was designed for industry professionals, making it possible to have a salon and be your own boss. Concept is simple: provide an incredible space and atmosphere – you bring your passion, talent, and clientele. Together create an intoxicating formula for success.

About Franchise Training Series
With staying true to our goal of making you more successful at your job, The Franchise Training series encompasses a wide variety of franchise topics designed to help franchisors and potential franchisees gain knowledge of business practices.

 

http://www.latitudelearning.com/blog/article/1379684/image-studio-360-on-the-cutting-edge-of-the-beauty-industry

This Fall’s Fashion and Beauty Trends

Fall is here and brr, the chill is in the air. Store buyers and beauty experts took their cues for this fall from last spring’s Fashion Week shows in New York and Paris, and their picks are in stores now. Here’s a rundown of the best fall trends:

Beauty

  • If your makeup stash is minus blue shadow, it’s time to stock up. Blue shaded eyes were showcased at Jill Stuart.
  • Another big eye shadow trend — copper lids — are very apropos for the fall.
  • The newest way to wear eyeliner — soft and smudged.
  • One of the many fall nail looks featured neutrals with shimmery gold or black lines.
  • Candy apple red is one of the hottest lip trends for fall worn by the models at Gucci. Leave the rest of your face neutral for this look, and let your lips be the focus. There were also plenty of “modern Gothic” lips in deep oxblood shades.
  • For those of you with long hair, braids were the hot trend all summer long, and are still ruling the fall. For medium lengths, buns or chignons are a very chic fall look, whether polished or messy. For shorter length, try a beveled bob ala Kylie Jenner or Taylor Swift.

Fashion Picks

  • Capes and ponchos are already filling the stores. Wear them with a short skirt and high boots or with your favorite skinny jeans and booties.
  • Get yourself a tailored leather jacket for a tough turned feminine vibe.
  • Stock up on the new slim-fit joggers for snow days. They’re cozy but not sweatpants-sloppy.
  • It’s the fall accessory to own — the choker, an old trend that’s come back around.
  • A puffer jacket is the coolest casual jacket on the street this fall, plain or printed, hooded or funnel-necked.

See your stylist at Image Studios 360 to get your fall style on!

Halloween Nails


Halloween is fast creeping up on us, and before you know it the season of monsters, ghosts, and candy will be here! Social media is a great place to gather Halloween nail ideas to offer your clients. Get inspired this Halloween season by the best #halloweennails with #imagestudios on Instagram.

1. Peek-a-boo mummy nails. These eyes are somehow spooky and seriously cute! Design by @lotusngo.

2. Dia de muertos inspired from @whatthegelnails. So much detail in just one picture!

3. Ghosts and ghouls galore! They pop even more with bare nail showing thru. From @nailsarttiff.

4. Stunning spiderwebs from @susanthenailgirl with matte black and purple bling.

5. Argh Matey! Dead men tell no tales with these pirate nails from @nailartmelis.

6. Black Cat  nails to match your Halloween costume. Nails by @lotusngo.

7. Nightmare Before Christmas nails with Jack Skellington made brilliant by @geaniebikini.

8. Candy corn anyone? Nails from @whatthegelnails so sweet you won’t be able to resist.

9. Set the scene this Halloween with nails from @nailsarttiff. Spooky!

10. Prepare for the apocalypse with these Zombie nails by @lotus.studios.esthetics. Watch out for the walking dead!

11. These devilishly pointy black and white nails from @BlackMilkClothing wouldn’t look out of place on Morticia Addams.

12. Franken-toes from @nailsbyninilv. Who knew green monsters could be so adorable?!

13. Graveyard nails from @nailsbycambria. Don’t go in alone! Graveyard stencils fromwhatsupnails.com

14. Film inspired! Horror’s classic villains, Freddy and Jason, have starring roles in these nails from @nailsbybethany_

15. All the classics are covered here. Mummys, pumpkins, and ghosts, oh my! Design by @adris_nails.

 

 

3 Halloween Fashion Ideas to Make You Stand Out

It’s that time of year again! Pumpkin spice has returned, s’mores have peeked out of their holes, and the leaves are turning every shade of a bonfire. Halloween season is upon us, and if you don’t know what to wear, don’t worry about it. Just check out these ideas, and see if you find something that appeals to you.

Halloween Fashion Ideas to Make You Stand Out

#1: Skull and Bones

Halloween is, at its core, a celebration of a changing season. A time when the dead and the living walk side-by-side, able to glimpse one another in the brief moments as summer gives way to winter. As such, Halloween is a time that you can get away with anything that features bones. Whether it’s a simple mourning dress with a silver skull pendant, tee-shirts featuring a grinning reaper, or the full painted face ensemble, skeletons never go out of style.

#2: The Adams Look

While it’s been years since the Adams Family was on TV, the show left an indelible impression on our popular culture. Kooky, unusual, and clever, every member of the family had a distinct weirdness to them. This Halloween season, why not channel that? Whether you want to imitate Morticia’s dress, Wednesday’s deadpan demeanor, or ask what happened when Pugsley finally grew up, there’s a lot of potential in this classic.

#3: Superheroes

While Marvel and DC are still clashing at the box office, as well as on the small screen, superheroes aren’t going anywhere anytime soon. And while a full set of spandex tights might be a strain on the budget, there are other, more creative ways to bring out the hero (or villain) in you. One of the best ways, if you need a last-minute costume idea, is to go as your favorite hero’s alter ego. Bruce Wayne, Clark Kent, Tony Stark, and others are all fairly easy to dress the part of; the rest is just getting the voice and mannerisms down.

https://www.instagram.com/p/BKbL4IpAhPi/?taken-by=jillmariemakeup&hl=en

https://www.instagram.com/p/BC6MjOoTKSZ/

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Raising Prices Calculator

The spreadsheet below is an active document that you can edit yourself. If you make a mistake or want to start over just refresh this webpage. NOTE: All cells shaded in red in columns B, C & D are cells that you input with your own information – everything else will automatically calculate for you.

To get started, input the name of your service in column B, as well as the current price that you charge in column c. Under “Avg # Services/Mo” in column D you will input the number of these services you do on average each month. The row below it is to input your anticipated additional # of services you will be doing in the future. If you do not see yourself increase the # of this service in the future just leave it the same as your current monthly # of services.

The differences that are displayed under “Monthly Revenue” & “Yearly Revenue” tell you what kind of additional money you would earn as a result of the price increase you put in. Play around with this handy spreadsheet to see what kind of money you could be making by increasing the price of some of your more popular services. You’ll be surprised at how small increases in just a few of your services will equate to thousands of dollars of additional income at the end of the year.

To download an Excel Spreadsheet with these formulas CLICK HERE.

Be sure to visit our other blog post titled “10 Steps to Raising Prices” that gives you helpful resources and best practices, as well as a sample letter for clients indicating your upcoming price increases.

[iframe src=”https://docs.zoho.com/sheet/published.do?rid=34tnz7978fad0fcfd446fbdefb1cdeda674e8″ width=”100%” height=”1000″]

Instagram 101

Instagram offers a great social platform, particularly for hair stylists, to showcase their work to their followers. Here are a few tips on how to use Instagram

Follow, and be followed. Before you can start making an impression you’re going to need followers. Spend some time following as many people as you can (especially people who fit your demographic), and a lot of users typically “follow back” those who follow them. It’s the circle of reciprocity on Instagram. Be patient though, it takes a few months to build a solid network of followers, but once you do you will be glad you did.

Take it slow. Nothing is worse than following a stylist that decides to post 25 photos in 5 minutes. You may be excited and want the world to know, but keep it limited and share only your best photos. It enriches your followers experience and benefits you. If you’d like to combine photos, apps like Diptic and Fuzel can create a collage. You can export them straight to Instagram to make photos even more attractive by telling people a story.

Pump the stock brakes. No one wants to see that stock photo you took a screen shot of on your iPhone, pretending it’s your own. They’ll quickly unfollow you if you ever post photos that are stock images. Just don’t do it. Ever.


Choose your hashtags wisely. Please, please, PLEASE! Understand that hashtags are not bullet points to your photo or post, but are ways to search what’s trending online. Use hashtags as keywords to what your photo is about, and have 2-3 hashtags that you use as your own, and use them every time you post a photo. For more info on how hashtags works, see our blog post on it.

Involve your followers. Brands such as Red Bull and Audi have mastered creating communities on Instagram using hashtags and Instagram contests that get users to interact with their products and brand by connecting to their lifestyle and emotions. You could give away a gift card to clients who post photos of their new cut or color. Make sure your clients use one of your hashtags so you can track it, too.

Comment back. It’s important to interact with people in Instagram. It’s a network largely based on the emotions that a photo provides, and that emotions includes conversation (in the form of comments) made regarding your photos. Try to make communication a two way street and people will be excited not just to follow you, but to interact with you. Most importantly, look for comments that may show interest in booking an appointment with you. There is gold hidden in Instagram comments!

A lot of salon professionals who are new to Instagram (or social media in general) are a sometimes gun-shy when it comes to posting photos of their work. All I will say on that is this:

Take pride in how far you’ve come, have faith in how far you can go.

Don’t underestimate your abilities. Your clients love you for a reason.

#How #to #use #hashtags #correctly

Unfortunately, most people using hashtags don’t realize what they are used for. Using them correctly can boost the reach of your posts & photos quite a bit. Hashtags are used as keywords for your photos, enabling people on Facebook, Instagram and Twitter to search hashtags listed on content they like to find more photos.

A REAL EXAMPLE OF HOW THEY WORK: Lets meet Jane. She is an avid Instagram user and loves following people who post beauty related photos. She’s always looking for the latest look and style, and Instagram is a great way for her to do that in her spare time. She also has money to spend. In this example she just stumbled upon a photo of a blowout at Dry Bar called the “Cosmo Tai”. She just gasped for breath thinking how great that style would look on her. Now lets follow the process of how she finds out more:

 

 

By using a consistent hashtag (#cosmotai) Dry Bar has 626 related photos using that hashtag. Now Jane has hours of photos to browse if she chooses. Most likely she will look at a couple that appeal to her the most, and then attempt to find out who she can go to for this look.

Now lets take a look at a hashtag fail. Jane has been browsing Instagram and comes across the same photo, this time with an irrelevant hashtag #cosmotaiplease. Now see how her efforts pan out as she tries to find out more:

 

 

From this example you can see how hashtags are meant to be used, and how using them poorly can cost you an opportunity to pick up a new client. Choose your hashtags wisely, and be sure to choose a hashtag for yourself so people can find out who you are. You don’t need to be too explicit in your hashtags. For a reminder, just look at the search results for #costmotai (626 results) vs. the results for similar hashtags (#cosmotaiplease, #cosmotaicurls, #cosmotaiblowout, etc.) which all produced just 1 post.

Let Justin Timberlake show you how not to use hashtags.

 

Here are some more details on using hashtags:

SO, HOW DO YOU USE A HASHTAG CORRECTLY? The answer is easy: Is your hashtag something that other people are using? Is it based on a currently trending topic on Instagram? Is it part of a niche following for like-minded users to talk to each other? Are you or your salon using it to brand yourself or organize content? If the answer to any of those questions is yes, then go ahead and use the hashtag. Let’s examine each of those scenarios a little deeper.

IS IT SOMETHING OTHER PEOPLE ARE USING? Two great example of this are the hashtags #ff and #fml. #FF stands for Follow Friday. It’s a weekly trend on Twitter and Instagram where users tag their friends with hashtag #ff to encourage other users to follow them. It’s a great way to gain new followers and give props to your friends who tweet about interesting things. Hashtag #fml is a little more vulgar, but it’s used all the time. It stands for F*** My Life. People use it when something bad happens to them – usually out of their control. Come home to find your basement flooded? Hashtag #fml. Out on a blind date with a guy who turns out to be a major creeper? Hashtag #fml.

IS IT A CURRENTLY TRENDING TOPIC? A hashtag is great for being timely and immediate. It lets users know what is going on right now. Broadcast television has done a great job of creating relevant hashtags. For example, during the Emmy Awards a few nights ago, #emmys was a trending topic across Facebook, Instagram and Twitter. If you wanted to see what other people were saying about the Emmy awards, all you had to do was search for hashtag #emmys. You’ll see the same thing during the Super Bowl or the season premiere of The Walking Dead. It’s a way for people across the world to share in the same moment together.

IS IT PART OF A NICHE FOLLOWING FOR LIKE-MINDED USERS? This is usually where I use hashtags the most. For Image Studios, we use #imagestudios and #lovewhereyouwork quite a bit. People who search and use those tags themselves are able to see things that I post and I can do the same. Hashtags help the salon community stay connected, and in this case, the salon professionals at Image Studios. We share reviews and photos. We offer tips when we find a great article or blog post. It creates community.

ARE YOU OR YOUR SALON USING IT TO BRAND YOURSELF OR ORGANIZE CONTENT? This one is similar to the previous example about like-minded users. It’s okay to create your own hastag – as long as you have purpose behind it! Like I mentioned above, we use #imagestudios and #lovewhereyouwork as our official salon hashtags. Notice that these custom hashtags aren’t too long or obnoxious or unrelated to anything. There is a purpose behind them – and they’re great for organizing our content, too.

DON’T ABUSE HASHTAGS. Use them for what they were meant to do. People who make hashtags for every silly little thing are like that girl at the party who never shuts up and everyone wants to punch her in the nose. Don’t be that person.

ABC4 Story about Image Studios 360

Nadia Crow from ABC4 interviews Image Studios 360 co-owner Jason Olsen and hair stylist Timothy Muir at Image Studios 360 South Jordan. To view the original article click here.

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