When you begin running your own salon suite, you will feel so fulfilled and so grateful it is only natural to want to share some of this feeling through giving back to your community. For those who are taking control of their lives and business and want to incorporate this amazing element into their business model, we’ll look at some examples of giving back – why and how.
John DiJulius, in his book Secret Service, “encourages salon owners and stylists to embrace giving back as a critical part of the way they do business.”
Note that making it a critical part of your business emphasizes that it’s a part of your whole brand and image, and actually built into your business, not just a one-time thing. In order to maximize your salon suite franchise opportunity you want to have it known that this is a core value to your salon and its employees.
This gives you external exposure for public relations and business generating purposes, but more importantly it attracts the type of people who value these types of efforts, and shows that you are one of these types of people as well.
Mark Bustos, a barber from New York, spends his day off each week giving free haircuts to the homeless on the streets of New York, approaching them and saying, “I’d like to do something nice for you today.” He uploaded pictures of some of his homeless clients on Instagram, but did not know it would go as viral as it did.
This is why we do quarterly events within the community, such as a cut-a-thon this last April to prepare kids for their picture day, and to generate donations for clothing and hygiene products.
At Image Studios 360 we believe “it can be so easy to just donate money and be disconnected to the issues, but when you give of your time and talents, you can remember that real beauty is within.”
In another example of how to get involved using your skills , “Matthew Landis and a group from Image Studios participated in Cuts for Kids at Midvale Elementary and Copper View Elementary,” working with underprivileged kids to give them free haircuts, and help raise awareness for school supplies they need, as well as inviting the community to join in and donate as well.
Once you jump in and get your salon suite involved in your community, you will see and feel how using your talents to help others in need will be worthwhile in and of itself, as well as being a benefit to your own business.