Dana Hicks has been in the beauty industry for over 30 years, with extensive knowledge of makeup and skincare. She lived in California until moving to Florida in 2024. Dana graduated from the Dermal Institute of California and went on to study with Yon-Ka of Paris and Joe Blasco of L.A. She is certified in Microdermabrasion, Microneedling, Cool Sculpting, Microcurrent, and Red Light Therapy. Dana has worked with M.A.C., Estee Lauder, Lancome, Sephora, and been a teacher/educator in aesthetics and makeup. She opened and operated her own skincare spa that had multiple licensed employees and performed services for celebrities. Dana and her daughter have recently developed their own cosmetics line called DAYLEY COSMETICS. She’s excited to be a part of the opening of IMAGE Studios St. Johns!