Latoya Anthony

Smear Beauty Co. | O’Fallon, MO

2953 Highway K, O'Fallon, MO 63368

Services Offered

All Over Color
Brow Lamination
Brow Tint
Brow Wax
Chemical Straightening
Hair Cuts
Hair Extensions
Hair Stylist
Tape-in extensions


Introducing Latoya, your trusted licensed beauty expert, and style aficionado. With a fervent passion for beauty, Latoya brings an unparalled blend of creativity, expertise, and dedication to every client interaction. As a seasoned stylist, makeup artist, and hair care specialist, Latoya has honed their craft of through years of hands-on experience and a relentless pursuit of perfection. From runway-ready looks to everyday glamour, Latoya has the keen eye and technical prowess to bring your beauty vision to life. But it doesn’t stop there. Latoya is also the creative force behind Smear Beauty Collection, LLC, a carefully curated line of beauty products designed to elevate your beauty routine to new heights. From luxurious care essentials to high-performance cosmetics and hair care must-haves, each product in the Smear Beauty Collection lineup is crafted with the highest quality ingredients and backed by Latoya’s unwavering commitment to excellence. At Smear Beauty Co., we believe that beauty is more than just skin deep – it is about self-expression, empowerment, and embracing your unique identity. Whether you’re looking to refresh your look with a stunning new hairstyle, master the art of flawless makeup application, or indulge in self-care with our luxurious beauty products, Latoya and Smear Beauty Collections is here to help you look and feel your absolute best. Join us on a journey of beauty and self-discovery.


Monday Closed
Tuesday 8 a.m. — 4:30 p.m.
Wednesday 8 a.m. — 5 p.m.
Thursday 8 a.m. — 4 p.m.
Friday 8 a.m. — `5 p.m.
Saturday 7 a.m. — 4 p.m.
Sunday Closed
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