The Growing Popularity of Eyelash Extensions and Lash Artists

Lash artists are beauty professionals who specialize in enhancing the appearance of a person’s eyelashes through a variety of techniques. This can include applying individual false lashes, using lash extensions, or using a lash lift to curl and lift the natural lashes.

Becoming a lash artist requires a specific skill set and attention to detail. It’s important for lash artists to have excellent hand-eye coordination and the ability to work closely with clients to achieve their desired look. Lash artists must also be able to follow safety protocols and properly sanitize their equipment to minimize the risk of infection.

There are several different methods that lash artists can use to enhance a client’s lashes. One popular method is applying individual false lashes, which involves attaching individual synthetic or mink lashes to the natural lashes using a special adhesive. This technique can be used to add length, volume, or both to the lashes.

Another technique used by lash artists is lash extensions, which involve attaching synthetic or mink lashes to the natural lashes using a special adhesive. Lash extensions can be used to create a variety of looks, from natural and subtle to bold and dramatic. They can also be customized in terms of length, thickness, and curl to suit the client’s desired look.

Lash lifts are another popular technique used by lash artists. This involves using a special solution to curl and lift the natural lashes, giving them a longer, more defined appearance. Lash lifts are a more low-maintenance alternative to lash extensions, as they typically last for several weeks and don’t require as much upkeep.

Overall, lash artists are skilled beauty professionals who use a variety of techniques to enhance the appearance of their clients’ lashes. Over the past several years lash artists have become increasingly popular at salon suites such as IMAGE Studios, Sola, Phenix, My Salon Suite, Salon Republic, Salon Lofts, and Salons by JC. 

The Latest Growth Trends in the Lash Industry

The lash industry has seen substantial growth in recent years, with total revenue from eyelash extensions reaching $270 million in 2018, compared to $124.95 million in 2015 in the US. The industry also recorded a 31% increase in USD and 15% in volume of falsies in 2018. 80% of the top ten eyelash extension brands in the US are owned by two companies, with Ardell Fashion leading the way with $18.6 million in revenue, followed by Kiss Ever EZ Lashes and Salon Perfectly Glamorous

Despite the waning impact of COVID, economists predict continued growth for the industry, with North America experiencing the highest growth, accounting for 37% of the market. The online lash industry is expected to grow even faster, with a compounded growth rate of 7.1% well into 2025 and beyond. 

When it comes to lash technicians, over 25% have 5+ years of experience and 89% are trained in some way. Currently 74% holding a cosmetology or beauty license, 37% of artists have the potential to increase their income by offering additional beauty services, and 74% of technicians carry insurance for their work.

Lash artists face challenges in after-care for clients and fixing mistakes made by other artists. Over 50% of technicians have had to deal with clients with allergic reactions to falsies at least once a year, making allergy-patch tests a crucial step in avoiding this problem. 

IMAGE Studios is a great place for lash artists to open their own business within one of our salon suites. For a virtual tour of IMAGE Studios, click here. To find an IMAGE Studios near you, please check out our locations page.

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