Salon Suites are Taking Over the Booth Rental Market 

Salon suites offer a variety of benefits over booth rental for hair stylists and other beauty professionals who are looking to start their own business. Over the past 10 years booth rental has been declining rapidly in popularity, while salon suites have been on the rise and offer so much more than booth rent:

Cost savings: Renting a salon suite is often more affordable than renting retail space, as you only have to pay for your individual space. This is especially appealing for new businesses or those just starting out. 

Invest in your success: While salon suites might cost more than booth rental, it’s usually not substantially more. In most cases you can pay an additional 15-25% in rent and get so much more renting a salon suite compared to booth renting. 

Flexibility: With shorter lease terms and the option to share a studio with another professional, salon suites offer greater flexibility than traditional leases, making them more appealing.

Control over your brand: As a salon suite entrepreneur, you have complete control over your schedule, pricing, and services offered, allowing you to create a unique brand and identity for your business.

Opportunities to grow your business: By locating your business in a high traffic salon suite, such as IMAGE Studios, you have access to networking with numerous other beauty professionals that can potentially refer clients to your business.

Access to amenities: Many salon suites come equipped with basic amenities such as chairs and mirrors, saving you time and cost in setting up your own workspace. Some may also offer additional amenities like a reception area or private bathroom.

Overall, salon suites offer cost savings, flexibility, control over your brand, opportunities to grow your business, and access to amenities that make your business more efficient and convenient. This is why salon suites are a better option for hair stylists compared to booth rental.

Why Image Studios Has Such A Diverse Group Of Beauty Professionals, And Why That’s Incredibly Important To Anyone Looking To Open Their Own Business In A Salon Suite

IMAGE Studios offers a unique opportunity for your business to grow and thrive. By setting up shop in one of our high-traffic salon suites, you’ll be in good company with a diverse group of beauty professionals, including estheticians, nail artists, makeup artists, massage therapists, eyebrow threaders, permanent makeup artists, and more. The mix of professionals provides valuable networking opportunities, allowing you to cross-promote your business and receive client referrals.

Our brand, IMAGE, is known for its attractive appearance, but it’s the community that sets us apart. Our professionals don’t just come for the Instagram-worthy decor, they come for the sense of belonging in a supportive, non-competitive environment. Here, the success of one professional is celebrated by all, and clients can be shared instead of feared. This collective mindset is unmatched in the salon industry and leads to a thriving community of entrepreneurs.

IMAGE Studios has the greatest amount of professional diversity compared to My Salon Suite and other competing brands in the salon suite industry. While most brands average around 80% hair stylists as their tenant base, and 20% estheticians, nail and lash artists, IMAGE Studios is much more diverse – across the country our salon suites attract a much broader array of beauty professionals, with hair stylists and barbers comprising of 50-55% of our total tenant base, and estheticians, nail and lash artists, along with medical esthetics professionals, permanent makeup artists, and other beauty professionals making up 45-50%. This tenant diversity is incredibly important and creates communities of beauty professionals that tend to be more networked and connected to each other because they can refer clients back and forth. When a salon suite is mostly hair professionals it makes it much harder to create a community and culture that encourages people to refer clients back and forth to each other. By simply opening a business at IMAGE Studios, a beauty professional has an opportunity to grow their business further by joining a community of other beauty specialists offering complimentary services.

Why IMAGE Studios is the #1 Choice for Nail Artists Looking to Open Their Own Nail Salon

If you’re a nail artist interested in starting your own business you’re likely weighing your options between booth rental, salon suite rental, or opening a traditional brick and mortar nail salon. However, booth rental is becoming less popular and opening a traditional salon can be incredibly expensive. Running a business with many moving parts also involves managing other artists and staff, managing profitability, and taking on risk.

Salon suites are a popular choice as they provide the independence of being a business owner without the stress and risk of managing employees. In the past decade over 2,000 salon suite locations have opened across the country to meet the growing demand for turnkey beauty suites.

When choosing a salon suite as a nail artist it’s important to select one that aligns with your level of expertise and experience. IMAGE Studios is the top choice for beauty professionals and hair stylists as it offers several benefits, including:

Cost savings: Renting a salon suite can be more cost-effective than renting a retail space in a strip mall or retail center, as you only pay for your own space instead of a larger rent payment. This is especially appealing for new businesses or those just starting out.

Flexibility: Salon suites typically offer shorter lease terms and IMAGE Studios also allows you to share a studio with another professional for added flexibility.

Building your brand: As a salon suite owner, you have complete control over your schedule, pricing, and services offered, allowing you to build a unique brand and clientele.

Business growth opportunities: IMAGE Studios offers a diverse mix of beauty professionals, including estheticians, nail and lash artists, makeup artists, massage therapists, eyebrow threaders, and more. This allows for networking and cross-referral opportunities for your business.

Access to amenities: Many salon suites come equipped with basic amenities like chairs and mirrors, and some may even offer additional amenities like a reception area or private bathroom for convenience.

A salon suite can be a great option for aspiring nail artists. It offers cost savings, flexibility, and the opportunity to build your own brand, as well as access to helpful amenities. 

To find an IMAGE Studios near you, visit our locations page.

The Perfect Salon Suite for Successful Lash Artists

If you’re a lash artist looking to start your own business, you may be considering a number of different options on what salon suite you should rent from. If you’re a successful lash artist you’ll want to find a salon suite that reflects your level of experience and expertise, which is why IMAGE Studios is the number one choice for lash artists across the country. Here are a few reasons why IMAGE Studios is the perfect fit for your lash business:

Cost savings: Renting a salon suite can be more affordable than renting your own retail space in a strip mall or retail center, as you only have to pay for your own space rather than being responsible for a larger rent payment. This can be especially appealing for new businesses or those just starting out.

Flexibility: A salon suite offers greater flexibility with shorter lease terms than traditional leases. IMAGE Studios also allows you the flexibility of sharing a studio with another professional.


Freedom to build your own brand: As a salon suite owner, you have complete control over your schedule, pricing, and services offered. You can choose your own clients and build your own clientele, rather than being assigned clients by a salon owner. This allows you to create a unique brand and identity for your business. 

The ability to grow your business: When you open your own lash business at a salon suite such as IMAGE Studios, you are locating your business in a high traffic salon suite. IMAGE Studios has the greatest diversity of professionals (surprise, we’re not just hair stylists like other salon suites!) including estheticians, nail artists, makeup artists, massage therapists, eyebrow threaders, permanent makeup artists, and more. When you locate your business at IMAGE Studios you can take advantage of networking with numerous other beauty pros that can potentially refer some of their clients to your business, and vice versa. 

Access to amenities: Many salon suites come equipped with basic amenities like chairs and mirrors, which can save you the time and cost of setting up your own workspace. Some salon suites may also offer additional amenities like a reception area or a private bathroom, which can be convenient for both you and your clients.

Overall, a salon suite can be a great option for a lash artist looking to start their own business. It offers cost savings, flexibility, and the freedom to build your own brand, as well as access to amenities that can make your business more efficient and convenient.

To find an IMAGE Studios location near you visit our locations page for more info.

Everything You Need to Know Before Booking Your First Nail Appointment

Everything You Need to Know Before Your First Appointment

Getting your nails done is a great way to pamper yourself and add a touch of glamor to your look. But if you’re new to the world of nail art, it can be overwhelming to know what to expect at your first appointment with a nail artist. Here’s everything you need to know to prepare for your first visit.

Choose the Right Nail Artist
Just like with any beauty professional, it’s important to choose a nail artist who’s experienced and has a portfolio of work that you admire. Look for reviews online, ask friends for recommendations, and browse social media to find a nail artist whose style matches your taste.

Know Your Nail Shape and Style
Before you go to your appointment, decide on the shape and style of nails you want. Do you want a classic French manicure, trendy coffin-shaped nails, or something in between? Knowing what you want will help your nail artist create the perfect look for you.

Bring Inspiration Photos
If you have a specific design or color in mind, bring inspiration photos with you to your appointment. This will help your nail artist understand exactly what you want and create a look that’s tailored to your preferences.

Be Prepared for the Appointment
Make sure to arrive at your appointment with clean hands and nails. Avoid wearing any polish or fake nails, as these can make it harder for your nail artist to work on your nails. Additionally, it’s a good idea to avoid using the restroom during the appointment, as it can cause the nail artist to lose their momentum.

Understand the Process
Depending on the services you’re getting, your appointment with a nail artist can take anywhere from 30 minutes to a few hours. It’s important to understand the process and be patient as your nail artist works their magic. If you have any questions or concerns, don’t hesitate to ask your nail artist.

Take Care of Your Nails
After your appointment, your nail artist will likely provide you with instructions on how to care for your nails to make them last as long as possible. Follow these instructions carefully and avoid activities that could damage your nails, such as using your nails as tools or soaking them in hot water for extended periods of time.

In summary, finding the right nail artist, knowing your nail shape and style, bringing inspiration photos, being prepared for the appointment, understanding the process, and taking care of your nails are all important factors to consider before your first appointment with a nail artist. With these tips in mind, you’ll be sure to leave your appointment feeling fabulous with beautiful, well-cared-for nails.

To find a nail artist at an IMAGE Studios near you, check out our locations page.

The Growing Trend of Medical Esthetics and Botox Professionals Joining the Salon Suite Revolution

Medical esthetics professionals, including Botox injection specialists, have seen a significant increase in popularity in recent years. Botox is a cosmetic treatment that involves the injection of botulinum toxin into the skin to temporarily smooth out wrinkles and fine lines. The popularity of this treatment can be attributed to several factors, including its ease, affordability, and effectiveness. Because of the growing consumer demand around medical esthetics, salon suites like IMAGE Studios have seen a tremendous increase in the number of medical esthetics entrepreneurs who have decided to open their business at IMAGE Studios. 

One of the main reasons for the growth in popularity of Botox is its convenience. The treatment takes only a few minutes to complete, and there is no downtime required. This allows individuals to receive the treatment during their lunch break or in between other appointments and return to their daily activities immediately.

Another factor contributing to the popularity of Botox is its affordability. The cost of Botox injections has become more accessible, making it a viable option for a larger portion of the population. Additionally, the treatment results can last for several months, providing value for the cost.

Botox is also a highly effective cosmetic treatment. It has been proven to temporarily reduce the appearance of wrinkles and fine lines, giving individuals a more youthful and refreshed appearance. The results are visible within days of the treatment and can last for several months.

The growth in popularity of Botox has also been driven by advancements in medical esthetics. New techniques and technologies have been developed to ensure the safe and effective administration of Botox injections. This has led to a wider range of individuals seeking the treatment and has increased the demand for trained medical esthetic professionals.

IMAGE Studios projects over the next 10 years that medical esthetics will become a substantial part of the salon suite industry because salon suites allow medical professionals offering these services to open their business in a “Beauty Mall” where anywhere from 25 to 45 other beauty professionals such as hair stylists, nail and lash artists, and estheticians operate out of, bringing in a steady stream of potential clients each and every day. When it pays to locate your business in a high traffic area full of potential clients, there’s no better choice than IMAGE Studios. 

To take a virtual tour of IMAGE Studios, click here or view our locations list.


Why IMAGE Studios is the Best Choice When Considering a Salon Suite

IMAGE Studios salon suites are a new and innovative way for beauty professionals to run their businesses. In this model, individual beauty professionals rent out their own private salon suite, giving them the freedom to control their own schedule, prices, and services. In this blog, we will explore the benefits of IMAGE Studios and why our brand is growing tremendously across the country.

The IMAGE Studios private salon suite model allows beauty professionals to create their own unique brand and identity. This is a major benefit as it helps to differentiate them from the competition and establish a loyal customer base. Each salon suite is designed to be personalized to the individual stylist’s taste, allowing them to showcase their personal style and create an atmosphere that their clients love. From the paint color on the walls to the lighting, everything is customizable. Additionally, because the salon suites are private, clients get a more intimate and personal experience which leads to higher customer satisfaction.

Another advantage of the IMAGE Studios salon suite model is the flexibility it offers to the beauty professionals. Since they are in charge of their own schedule, they can choose the hours they work, which can be particularly useful for those with busy personal lives. Additionally, they have complete control over the services they offer and can choose the pricing that works best for them. This allows them to be more competitive and offer a wider range of services, which can attract more clients and increase their revenue.

Our model also benefits the clients, who appreciate the personalized attention and privacy that comes with a private suite. Instead of being in a crowded, noisy salon, they get to enjoy a serene and relaxing atmosphere while receiving top-notch beauty services. Furthermore, because the beauty professionals are in control of their own pricing, they can offer more affordable services to their clients, making it easier for people to budget for their beauty needs.

IMAGE Studios salon suites also provide a supportive community for beauty professionals. Although they have their own private suite, they are still part of a larger community of like-minded professionals who share their passion for beauty. This creates a collaborative environment where they can learn from each other, network, and build their businesses together. Additionally, the salon suite model allows them to build relationships with their clients, which can lead to repeat business and referrals. We also provide ongoing business training and support through our IMAGE Pro Business Training Program, and also offer our own smartphone app – IMAGE Pro by Gloss Genius, that allows beauty pros to run their business seamlessly.

IMAGE Studios salon suites are a game-changer for the beauty industry. By offering a private and personalized experience, beauty professionals can create their own unique brand and identity while enjoying the flexibility and control over their business. Clients benefit from the personalized attention and affordable services, while the community of beauty professionals provides support, networking, and collaboration. Additionally, the salon suite model is an attractive option for those looking to start their own beauty business without the high overhead costs. It’s no wonder that IMAGE Studios salon suites are becoming increasingly popular among beauty professionals and clients alike.

To find a location nearest you, check out our locations page. With locations in 24 states and counting, chances are there’s an IMAGE Studios near you.

How to Find the Best Lash Artist Near You

Are you looking to enhance the appearance of your lashes but not sure how to find the best lash artist near you? Here are some tips to help you find the perfect lash artist for you:

  1. Search online for lash artists who have been in business for a while. A good start is to look for lash artists who are operating their own business out of a salon suite, such as IMAGE Studios, Sola, My Salon Suite, Salon Lofts, Salons by JC or Phenix Salon Suites. Chances are lash artists at a salon suite have many years of experience, and higher end salon suites such as IMAGE Studios will typically have the very best.
  2. Research their online reputation. Look for lash artists in your area on websites like Yelp or Google, and read through reviews to get a sense of the quality of their work. You can also check out the lash artist’s social media accounts to see photos of their work and get a feel for their style.
  3. Consider their training and experience: Make sure the lash artist you choose is properly trained and has experience in the techniques they offer. Ask about their training and certification to ensure they are qualified to perform the treatments you are interested in.
  4. Look for a clean and professional environment: A clean and professional environment is essential for any beauty treatment, including lash treatments. Look for a lash artist who maintains a clean and organized workspace, as this can help reduce the risk of infection and ensure the best possible results.
  5. Communicate your desired look: It’s important to have an open and honest conversation with your lash artist about the look you want to achieve. Bring photos of the style you have in mind and make sure the lash artist understands your vision.

By following these tips, you can find a reputable and skilled lash artist who can help you achieve the beautiful lashes you desire. Don’t be afraid to ask questions and do your research to ensure you find the best lash artist for you.

To find a lash artist at an IMAGE Studios near you, please click here to visit our salon directory or locations page. 

The Latest Growth Trends in the Lash Industry

The lash industry has seen substantial growth in recent years, with total revenue from eyelash extensions reaching $270 million in 2018, compared to $124.95 million in 2015 in the US. The industry also recorded a 31% increase in USD and 15% in volume of falsies in 2018. 80% of the top ten eyelash extension brands in the US are owned by two companies, with Ardell Fashion leading the way with $18.6 million in revenue, followed by Kiss Ever EZ Lashes and Salon Perfectly Glamorous

Despite the waning impact of COVID, economists predict continued growth for the industry, with North America experiencing the highest growth, accounting for 37% of the market. The online lash industry is expected to grow even faster, with a compounded growth rate of 7.1% well into 2025 and beyond. 

When it comes to lash technicians, over 25% have 5+ years of experience and 89% are trained in some way. Currently 74% holding a cosmetology or beauty license, 37% of artists have the potential to increase their income by offering additional beauty services, and 74% of technicians carry insurance for their work.

Lash artists face challenges in after-care for clients and fixing mistakes made by other artists. Over 50% of technicians have had to deal with clients with allergic reactions to falsies at least once a year, making allergy-patch tests a crucial step in avoiding this problem. 

IMAGE Studios is a great place for lash artists to open their own business within one of our salon suites. For a virtual tour of IMAGE Studios, click here. To find an IMAGE Studios near you, please check out our locations page.

Salon Spotlight: My Studio 189 @ Image Studios 360 Draper

[metaslider id=5688]
Name: Tiffany L
Profession: Microblading & Master Nails Artist
Location: Image Studios 360 Draper
Studio Number: 102
Phone Number: 818.818.3627
Instagram: @mystudio189

Tell us about yourself:
 My name is Tiffanny L^ and I have been a qualified in Microblading & Nails for over 20 years. My experience here set the foundations of my career and confirmed to me that my passion in life was to make others feel BEAUTIFUL & SPECIAL.
My PASSION is to make you feel welcome, relaxed and receive a top quality service throughout your treatment experience with me.

How long have you been at Image Studios 360?
Over 2 years.

Why did you choose Image Studios 360? I decided to join the talented team of Image Studios 360 so I could provide luxurious beauty treatments to customers throughout Draper, Riverton, South Jordan, and Herriman.

Any awards, accomplishments or things you’re proud of in general? My nails art got pick to published in Nails Magazine & I won the Best Nails Award at Utah Halloween Expo 2016.

My favorite thing about my job is: Providing a unique, creative and quality experience that you all deserve. All of my art works are hand painted.

Image Studios 360 welcomes new Florida franchisee

Image Studios 360 Founder Jason Olsen with Lenka Ginsburg

Image Studios 360 is proud to announce the opening of its first Florida salon in Royal Palm Beach, Florida. This salon opened in November 2017 and is located in the Southern Palm Crossing retail center which is 55 minutes north of Fort Lauderdale and just a few minutes from Mara Lago resort in Palm Beach, Florida. This new franchise location is home to 24 salon studios that are custom built for hair stylists, nail techs, estheticians, lash technicians, massage therapists, and makeup artists.

Our franchisee Lenka Ginsburg is available to assist with leasing inquiries and can be reached (561) 515-4364. Click here for more photos and information about this location.

Image Studios 360
11041 Southern Blvd
Royal Palm Beach, FL 33411




Kirsten Moody on Good Things Utah

Our very own Kirsten Moody from Image Studios 360 South Jordan recently had the incredible opportunity to be on a little T.V. segment for Good Things Utah. She had a blast meeting Nicea and getting to see everything behind the scenes. In this segment, Kirsten talks about keeping your toenails cute, even without nail polish. Check it out!

More about Kirsten:

“I love doing nails! What The Gel Nails Salon was created by me, Kirsten Moody. Come on in for hard gel enhancements, gel polish, manicures and pedicures, and more! There are over 50 colors of gel polish available and over 20 glitters for glitter toes as well as many colored options for hard gel. Spa manicures and spa pedicures are a luxurious experience with a massage included. Removal (for gel polish, hard gel, or acrylic) is FREE with any gel polish or hard gel service. When I work on your nails, I’m not just doing a job, I’m creating a masterpiece. I have spent years perfecting my craft. Every polish stroke and adhesive application will be done with precision and a flare of artistry. I want your nails to be perfect. If you are looking for a South Jordan nail salon, this is the place for you.”

You can find Kirsten at our South Jordan location:

10577 South Redwood Rd Suite # 112


or click here for an appointment:


Video Link:

Raising Prices Calculator

The spreadsheet below is an active document that you can edit yourself. If you make a mistake or want to start over just refresh this webpage. NOTE: All cells shaded in red in columns B, C & D are cells that you input with your own information – everything else will automatically calculate for you.

To get started, input the name of your service in column B, as well as the current price that you charge in column c. Under “Avg # Services/Mo” in column D you will input the number of these services you do on average each month. The row below it is to input your anticipated additional # of services you will be doing in the future. If you do not see yourself increase the # of this service in the future just leave it the same as your current monthly # of services.

The differences that are displayed under “Monthly Revenue” & “Yearly Revenue” tell you what kind of additional money you would earn as a result of the price increase you put in. Play around with this handy spreadsheet to see what kind of money you could be making by increasing the price of some of your more popular services. You’ll be surprised at how small increases in just a few of your services will equate to thousands of dollars of additional income at the end of the year.

To download an Excel Spreadsheet with these formulas CLICK HERE.

Be sure to visit our other blog post titled “10 Steps to Raising Prices” that gives you helpful resources and best practices, as well as a sample letter for clients indicating your upcoming price increases.

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Salon Spotlight: Chelsea Jamet @ Image Studios Draper

Meet Chelsea JametA stylist that loves being her own boss and has been in the business for over 15 years! Since her start at Image Studios 2 years ago her business has grown into a space of beauty and hair.

So Chelsea, why did you choose Image Studios?I love being my own boss! Being able to work my own schedule with my clients schedule helps them get a great look all the time. I love having my own space to be creative in a driven environment. Most other business owners can be problems to deal with but I love the creative freedom I have with my business at Image Studios.

Well said! So when did you know this was the career for you?When I was young I remember going with my mom to get her hair done and watching the stylists every move. I was fascinated with her technique and knew that was the career for me. I even would practice on my dolls!

Then in high school I would cut all my friends hair in my basement, thinking back now though I can’t believe they trusted me! But I guess I was doing good because there were never any catastrophes!

That is hilarious! What would you say is your favorite part about your job?The people. Ask any of my clients I am a talker and a great listener. I love working directly with people and I love that in my field of work I can just listen and turn some ones crummy day into a great one! My clients are now family to me.

Lastly, what is your beauty philosophy?Take care of yourself inside and out. I enjoy helping people express their outer beauty and I really think that correlates to a wonderful inner beauty as well.

Love that. Chelsea what is the best way for people to reach you?Call me at 801-380-3757 or come into my salon and we can chat and make an appointment!

Thanks Chelsea Jamet!


Salon Spotlight: D Sandoval @ Image Studios Fort Union

Meet D SandovalA barber who walked into his first barber school class and immediately knew this was the job for him! Years later he owns his own barber business with Image Studios and has a growing business he loves!

So D, how long have you been in the barber business?After barber school I have been cutting for about 2 years.

And what motivated you to get into this business?On my first day of walking into The Barber School I immediately pictured myself doing this. It is a fun career that I get to meet new people in every day!

That’s exciting! So what keeps you passionate about your job now?The thing that keeps me passionate about my career is the connections I get to have with people. I get to meet so many interesting people and hear about their lives. I also enjoy that amazing moment when they look in the mirror and love their haircut. Knowing that they are walking out of my shop feeling more confident is the best feeling.

Well said D. What else do we need to know about you?That every single haircut I do I have my own level of standards. I do not settle for less and I want each haircut to be perfect.

Thanks D! What is the best way for people to contact you?Best way to book with me is at 801-634-5658 but you can also contact me on Facebook, Instagram, or Twitter.

Thanks D Sandoval!


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